Sherwin-Williams Unveils Exciting New Initiatives for Leagues Cup Fan Engagement

Sherwin-Williams Enhances Leagues Cup Engagement Strategies



Sherwin-Williams, a global leader in paints and coatings, is set to elevate its partnership with the Leagues Cup this summer. Continuing as the Official Paint Partner, Sherwin-Williams is excited to unveil a host of fan engagement initiatives aimed at bringing soccer fans closer to the action and enhancing their experience of the tournament.

The Leagues Cup 2025, scheduled from July 29 to August 31, will showcase intense matchups featuring clubs from Major League Soccer (MLS) and LIGA MX. This year's edition will see innovative activation strategies rolled out in key metropolitan areas such as Houston, New York, Orlando, Miami, and Los Angeles, as well as at the Leagues Cup Final itself. The aim is to provide fans with engaging experiences that go beyond just watching the matches.

To kick things off, Sherwin-Williams announces an exciting national sweepstakes running from June 26 to August 7, 2025. Participants, particularly those in the professional painting industry, will have the chance to win exclusive prizes, making this an opportunity not to be missed.

Sweepstakes Details



  • - Grand Prize: A trip for two to the Leagues Cup Final.
  • - First Prize: A Purdy 100th Anniversary Prize Pack.
  • - Second Prizes: Ten Leagues Cup Team Jerseys.

This promotion invites professional painters from across the United States, Canada (excluding Quebec), and those aged 18 and over to enter without any purchase necessary. Full details can be accessed via the Sherwin-Williams website.

Alongside the sweepstakes, Sherwin-Williams is collaborating with Purdy, a reputable brand in painting tools. This partnership will also enhance fan experiences through various promotional initiatives throughout the tournament.

To make the matches even more memorable for selected key clients, Sherwin-Williams will provide exclusive tickets, pre-game field experiences, and premium hospitality suites at specific matches, enriching the overall engagement of attendees.

Freddy Carrillo, Vice President of Global Architectural Marketing at Sherwin-Williams, remarked, “Soccer possesses a unique capacity for uniting communities. We’re honored to partake in this journey, where our expanded fan engagement strategies will empower professionals while celebrating the vibrant culture of soccer.

Topics Entertainment & Media)

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