Colossal Launches Youth Athlete of the Year Voting with Russell Wilson, Benefiting Two Charitable Foundations
On August 8, 2025, Colossal officially commenced its much-anticipated public voting for the Youth Athlete of the Year award, an exciting initiative that aims to spotlight remarkable young athletes across the nation. This outstanding competition is not just about athletic prowess but also about celebrating the integrity, passion, and spirit these young competitors bring to their games and their communities.
One standout athlete will earn the prestigious title of Youth Athlete of the Year, receive a feature in a captivating advertisement from 3BRAND in the renowned Sports Illustrated magazine, and take home a $25,000 grant to help invest in their future endeavors.
A Collaboration for Change
In an effort to champion youth sports and celebrate the future generation, Colossal has partnered with Russell Wilson, the exceptional NFL quarterback, who is not only the founder of the youth enterprise 3BRAND but also a passionate advocate for this ambitious campaign. Wilson stated, "The foundation of Why Not You, which Ciara and I established, is about motivating the next generation to dream big and pursue any goal they set their minds to. Witnessing these young athletes not only compete but also lead is incredibly powerful. The Youth Athlete of the Year award serves to honor their unwavering commitment, discipline, and spirited belief that they can achieve anything they desire."
Voting Process and Charitable Contributions
The process for voting is straightforward and designed to include as many supporters as possible. Parents and guardians of the registered young athletes can rally their own networks, allowing family, friends, and fans to cast daily votes. Each individual has the option to vote for free once a day, or to further their support by making a donation that counts as a vote. This tournament-style competition not only facilitates the advancement of the athletes but also raises funds that benefit two notable nonprofit organizations: the V Foundation for Cancer Research and the Why Not You Foundation.
Benefiting Two Inspirational Foundations
The V Foundation for Cancer Research, founded in honor of the late Jim Valvano, has diligently worked to mobilize resources in the fight against cancer, having allocated nearly $400 million to impactful research, significantly aiding the mission of Victory Over Cancer®. The Why Not You Foundation focuses on empowering youth through educational opportunities and health initiatives that echo Russell Wilson and Ciara’s belief in fostering a mindset of possibility and desire to impact the world positively.
As the competition unfolds, young athletes will not only vie for the grand prize but also gain invaluable mentorship and motivational insights from a line-up of esteemed figures in sports, including:
Mary Hagen, the CEO of Colossal, articulated the motivation behind these initiatives, asserting, "At Colossal, our mission is centered around creating experiences that uplift the everyday champions. The Youth Athlete of the Year campaign is a celebration of determination, perseverance, and passion that these young individuals bring to sports and life. We are thrilled to offer a platform for their inspiring stories to be showcased and supported."
For more information about this initiative and to cast your vote, visit athleteoftheyear.org. Colossal is dedicated to creating change by empowering individuals to advocate for themselves and their communities through innovative fundraising competitions. They collaborate with DTCare, a 501(c)(3) nonprofit, to ensure funds raised support meaningful causes upon conclusion of their campaigns, making a lasting impact on society.
Join the movement to inspire and uplift the youth in our communities by participating in the Youth Athlete of the Year voting today!
One standout athlete will earn the prestigious title of Youth Athlete of the Year, receive a feature in a captivating advertisement from 3BRAND in the renowned Sports Illustrated magazine, and take home a $25,000 grant to help invest in their future endeavors.
A Collaboration for Change
In an effort to champion youth sports and celebrate the future generation, Colossal has partnered with Russell Wilson, the exceptional NFL quarterback, who is not only the founder of the youth enterprise 3BRAND but also a passionate advocate for this ambitious campaign. Wilson stated, "The foundation of Why Not You, which Ciara and I established, is about motivating the next generation to dream big and pursue any goal they set their minds to. Witnessing these young athletes not only compete but also lead is incredibly powerful. The Youth Athlete of the Year award serves to honor their unwavering commitment, discipline, and spirited belief that they can achieve anything they desire."
Voting Process and Charitable Contributions
The process for voting is straightforward and designed to include as many supporters as possible. Parents and guardians of the registered young athletes can rally their own networks, allowing family, friends, and fans to cast daily votes. Each individual has the option to vote for free once a day, or to further their support by making a donation that counts as a vote. This tournament-style competition not only facilitates the advancement of the athletes but also raises funds that benefit two notable nonprofit organizations: the V Foundation for Cancer Research and the Why Not You Foundation.
Benefiting Two Inspirational Foundations
The V Foundation for Cancer Research, founded in honor of the late Jim Valvano, has diligently worked to mobilize resources in the fight against cancer, having allocated nearly $400 million to impactful research, significantly aiding the mission of Victory Over Cancer®. The Why Not You Foundation focuses on empowering youth through educational opportunities and health initiatives that echo Russell Wilson and Ciara’s belief in fostering a mindset of possibility and desire to impact the world positively.
As the competition unfolds, young athletes will not only vie for the grand prize but also gain invaluable mentorship and motivational insights from a line-up of esteemed figures in sports, including:
- - Russell Wilson (Super Bowl-winning NFL quarterback and founder of 3BRAND)
- - Thadeous Bullard (WWE Superstar, also known as Titus O'Neil)
- - Chaunté Lowe (four-time Olympic high jumper and cancer survivor)
- - Macklin Celebrini (emerging NHL talent)
- - Haleigh Washington (two-time Olympic volleyball medalist)
Mary Hagen, the CEO of Colossal, articulated the motivation behind these initiatives, asserting, "At Colossal, our mission is centered around creating experiences that uplift the everyday champions. The Youth Athlete of the Year campaign is a celebration of determination, perseverance, and passion that these young individuals bring to sports and life. We are thrilled to offer a platform for their inspiring stories to be showcased and supported."
For more information about this initiative and to cast your vote, visit athleteoftheyear.org. Colossal is dedicated to creating change by empowering individuals to advocate for themselves and their communities through innovative fundraising competitions. They collaborate with DTCare, a 501(c)(3) nonprofit, to ensure funds raised support meaningful causes upon conclusion of their campaigns, making a lasting impact on society.
Join the movement to inspire and uplift the youth in our communities by participating in the Youth Athlete of the Year voting today!
Topics Sports）
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