Intesa Communications Group Welcomes Caroline Smith to Enhance Public Sector Expertise
Intesa Communications Group is taking a significant step forward in their growth strategy by bringing on board Caroline Smith, the former assistant chief administrative officer for San Diego County. This strategic addition is set to deepen the firm's reputation as a leading provider of public sector expertise and strategic advisory services. With over 20 years in public service, Caroline boasts a comprehensive understanding of various critical sectors, including health, economic development, and organizational leadership, making her an invaluable asset to the company.
Caroline Smith's illustrious career spans two decades during which she actively contributed to managing daily operations for San Diego County, which supports a vast workforce of approximately 20,000 employees and operates under a budget that exceeds $8.6 billion. Her extensive background equips her with a unique insight into the complexities of government systems and policy-making processes. As part of Intesa, Caroline is expected to leverage her wealth of experience to navigate multifaceted public systems while guiding organizations through periods of change.
Maddy Kilkenny, partner at Intesa, expressed her enthusiasm about Caroline's addition, stating that the firm is "shaped by leaders who have served at the highest levels". Caroline's operational insights, coupled with her proven experience in handling complex government structures during both crises and opportunities, are expected to enhance Intesa's strategic counsel to clients.
In addition to Caroline's appointment, Intesa also announced internal promotions, signaling ongoing growth within the firm. Margaret Lutz Chantung, who joined Intesa in 2024 after 16 years leading communications at California State University, San Marcos, has been elevated to Senior Director of Strategic Communications. Her expertise will be crucial in leading client projects and crafting effective executive communications.
Emily Alvarenga, another key player within the firm, has been promoted to Senior Manager of Strategic Communications. With a strong background in journalism, particularly from her time at the San Diego Union-Tribune, Emily has made significant contributions to boosting Intesa's media relations and community engagement initiatives. Her recent recognition as a finalist for the San Diego Business Journal's 40 Next Top Business Leaders Under 40 underscores her impactful role in driving Intesa's communications strategies.
Intesa's reputation as one of Southern California’s leading agencies is further reflected in their impressive growth trajectory. Over the past two years, the firm has doubled its size, transitioning from a lean operation to a robust team of seasoned professionals. This growth is also attributed to a three-year streak of double-digit revenue expansion and a 26% increase in client portfolio, expanding their reach across various sectors, including national housing developers and major nonprofit organizations.
Despite the rapid growth, founding partner Margie Newman Tsay emphasized that preserving Intesa's core culture remains paramount. She noted that every promotion and new hire reflects a commitment to selecting individuals who bring both expertise and a genuine passion for their work. This culture not only nurtures employee engagement but also fosters long-term relationships with clients.
Established in 2012, Intesa Communications Group stands out as a women-owned public relations and government affairs firm dedicated to empowering leaders in their advocacy efforts. With a focus on effective communication amidst challenges and transitions, Intesa looks forward to continuing its trajectory of growth and innovation with the addition of talented individuals like Caroline Smith. For further information, visit intesacom.com.
Caroline Smith's illustrious career spans two decades during which she actively contributed to managing daily operations for San Diego County, which supports a vast workforce of approximately 20,000 employees and operates under a budget that exceeds $8.6 billion. Her extensive background equips her with a unique insight into the complexities of government systems and policy-making processes. As part of Intesa, Caroline is expected to leverage her wealth of experience to navigate multifaceted public systems while guiding organizations through periods of change.
Maddy Kilkenny, partner at Intesa, expressed her enthusiasm about Caroline's addition, stating that the firm is "shaped by leaders who have served at the highest levels". Caroline's operational insights, coupled with her proven experience in handling complex government structures during both crises and opportunities, are expected to enhance Intesa's strategic counsel to clients.
In addition to Caroline's appointment, Intesa also announced internal promotions, signaling ongoing growth within the firm. Margaret Lutz Chantung, who joined Intesa in 2024 after 16 years leading communications at California State University, San Marcos, has been elevated to Senior Director of Strategic Communications. Her expertise will be crucial in leading client projects and crafting effective executive communications.
Emily Alvarenga, another key player within the firm, has been promoted to Senior Manager of Strategic Communications. With a strong background in journalism, particularly from her time at the San Diego Union-Tribune, Emily has made significant contributions to boosting Intesa's media relations and community engagement initiatives. Her recent recognition as a finalist for the San Diego Business Journal's 40 Next Top Business Leaders Under 40 underscores her impactful role in driving Intesa's communications strategies.
Intesa's reputation as one of Southern California’s leading agencies is further reflected in their impressive growth trajectory. Over the past two years, the firm has doubled its size, transitioning from a lean operation to a robust team of seasoned professionals. This growth is also attributed to a three-year streak of double-digit revenue expansion and a 26% increase in client portfolio, expanding their reach across various sectors, including national housing developers and major nonprofit organizations.
Despite the rapid growth, founding partner Margie Newman Tsay emphasized that preserving Intesa's core culture remains paramount. She noted that every promotion and new hire reflects a commitment to selecting individuals who bring both expertise and a genuine passion for their work. This culture not only nurtures employee engagement but also fosters long-term relationships with clients.
Established in 2012, Intesa Communications Group stands out as a women-owned public relations and government affairs firm dedicated to empowering leaders in their advocacy efforts. With a focus on effective communication amidst challenges and transitions, Intesa looks forward to continuing its trajectory of growth and innovation with the addition of talented individuals like Caroline Smith. For further information, visit intesacom.com.
Topics Business Technology）
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