#USA #Lubbock #Lubbock TX #The Brass Tap #Samaniego Family

The Samaniegos: A Taste of Success in Lubbock

The Lubbock, Texas franchise of The Brass Tap has made waves in the restaurant scene, largely thanks to the inspiring leadership of Robert and Becky Samaniego. Recently honored as the 2026 Franchisee of the Year, the couple's journey in the food and beverage industry exemplifies dedication and community engagement.

A New Adventure Begins

The Samaniegos entered the restaurant business just two years ago, opening their Brass Tap location in September 2024. With no prior experience owning a restaurant, their venture into the culinary world was a brave step.

Becky, who spent two decades working in the hospital system, sought a new path after the disruptions caused by the COVID-19 pandemic. Robert's passion for hospitality and his enthusiasm for The Brass Tap's inviting environment motivated them to embark on this journey. The decision proved to be a life-changing one for both.

Navigating New Challenges

Transitioning from the medical field to restaurant ownership was no small feat. From understanding restaurant operations to managing finances and staff development, the Samaniegos leaned heavily on The Brass Tap's corporate support team for guidance.

“Without the corporate team's assistance, I wouldn’t have been able to navigate the complexities of this industry,” Becky admitted. Her humility reflects a genuine appreciation for the learning process required to thrive in their new venture.

Community Connection

The Samaniegos have built their success on principles of community and genuine hospitality. For Becky, Lubbock is more than just a location; it’s a big small town where connections are deeply rooted.