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The Hoffman Agency Launches GEDI Tool for AI Brand Visibility

Introduction

In an era where generative artificial intelligence is transforming the way we discover information, The Hoffman Agency has stepped up to the challenge by launching the Generative Engine Discovery Insights (GEDI). This innovative tool is designed to help brands analyze their visibility within AI-generated responses and adapt their strategies accordingly.

Evolution of Online Discovery

The landscape of online discovery has seen significant evolution, from traditional directories to the emergence of advanced search engines and now, AI-powered models. Such transformations necessitate new strategies for brands to remain visible and relevant in this digital environment. GEDI provides a comprehensive analysis, offering brands insights into how they appear in the responses generated by various AI engines.

The Importance of AI Visibility

As AI tools increasingly influence consumer decisions—more than half of users report consulting AI for product evaluations—brands must understand their positions within this new framework. Questions arise: Where does my brand feature in AI-generated answers? What sources are shaping these responses? GEDI aims to answer these critical inquiries, providing a clearer picture of brand representation in AI outputs.

How GEDI Works

Developed entirely in-house, GEDI acts as an intricate visibility radar, systematically querying major AI platforms such as ChatGPT, Gemini, Claude, and others. It performs parallel tests on commonly searched queries: for instance, "What’s the best laptop for outdoor fieldwork?" or "Who are the leading cybersecurity firms in Europe?" By examining responses over time, GEDI builds structured data sets that allow for the identification of brand mentions and citation patterns from trusted sources, including Wikipedia, media outlets, and reviews.

These datasets reveal not only which brands are frequently mentioned but also highlight the patterns and consistency of their appearances across different AI models. GEDI can pinpoint areas of concentration risk, where brands may overly depend on a limited number of sources, and identify visibility gaps that competitors might be exploiting.

Insights for Business Strategy

For clients, the implications of GEDI are substantial. The tool equips companies with the knowledge to identify influential reviews and media outlets that drive their visibility in AI. Moreover, it aids companies in understanding how product comparisons manifest across various engines, allowing for a thorough audit of their presence within relevant queries. These insights are foundational for crafting tailored PR, content, and marketing strategies aligned with the patterns in which AI tools present brand information.

Conclusion

As technology continues to evolve and reshape consumer behavior, brands can no longer afford to overlook their visibility in AI-driven landscapes. The Hoffman Agency’s GEDI offers critical insights that can enhance communication strategies, broaden visibility, and ultimately drive business success. For further information on GEDI, visit The Hoffman Agency's Blog.

About The Hoffman Agency

The Hoffman Agency is unique in its approach to communications, integrating digital, content marketing, and traditional media relations. Operating globally from multiple key locations, the agency offers its services to numerous high-profile brands, helping them navigate the complexities of today’s digital landscape.