Kerusso® Makes Remarkable Impact with Over $400K Donated in 2025

Kerusso Activewear recently closed the year 2025 with a notable achievement, having donated more than $400,000 to various charitable causes and humanitarian initiatives. This impressive feat not only reflects the company's dedication to community service but also highlights the growing interest in faith-centered products.

As the demand for faith-based items continues to rise, Kerusso is at the forefront of this cultural shift. A significant increase in searches for Christian apparel—upward of 40%—and a similar surge in Bible sales since 2022 denote a renewed enthusiasm for faith-filled living. Additionally, downloads of spirituality-related apps have skyrocketed by nearly 80% within the last few years, further demonstrating this trend. The contemporary Christian music sector has also experienced a 50% rise in streaming, showcasing an increased engagement among audiences with faith-oriented content.

Throughout the past year, Kerusso has strategically allocated its charitable efforts to numerous non-profit organizations and global aid initiatives. Notable recipients include Samaritan's Purse, Operation Christmas Child, World Vision, Water For Good, and St. Jude Children's Research Hospital. Furthermore, Kerusso generously distributed over 25,000 T-shirts to shelters, disaster-relief operations, and community outreach programs nationwide, underscoring its commitment to helping those in need.

Vic Kennett, Founder and CEO of Kerusso, passionately stated, “Every shirt we sell supports someone in need — our customers make that possible. It's deeply encouraging to see faith-driven messages paired with practical generosity around the world.”

Based in Berryville, Arkansas, Kerusso Activewear continues to thrive through direct engagement with consumers and retail partnerships. Founded in 1987, this leading Christian lifestyle brand offers apparel, accessories, and gifts that boldly communicate the message of Jesus, emphasizing the motto, “Change Your Shirt. Change the World!®”

As the call for faith-based commerce grows ever louder, Kerusso remains committed to its mission of supporting communities while spreading Christianity through quality products. Their extensive contribution this year highlights not only their success, but also the profound impact that faith-driven organizations can have when united in purpose and action. The future of Kerusso looks bright as they continue to inspire believers around the globe to live out their faith through tangible acts of kindness and generosity.
At a time when many are searching for hope and meaning, Kerusso actively demonstrates how businesses can contribute to uplifting lives while navigating a booming market for faith-oriented goods. The growing connection between spirituality and lifestyle choices paves the way for Kerusso to extend its reach, ensuring that its philanthropic efforts resonate with a diverse audience eager to make a difference.

As we move further into 2026, the momentum generated by Kerusso's charitable initiatives positions the brand not only as a leader in the faith market but as a powerful advocate for social change through the simple act of wearing a shirt—proving once again that even the smallest gesture can create ripples of hope and transformation in the world.