Discover the Exquisite Kameoka Beef at Rakuten Festival in Tokyo 2025

Experience the Culinary Marvel of Kameoka Beef at Rakuten Festival

Kameoka City, located in Kyoto Prefecture, is set to make a noteworthy appearance at the highly anticipated "Rakuten Super Furusato Tax Festival" happening at Tokyo Big Sight on September 14-15, 2025. This event is one of the largest hometown tax donation gatherings ever organized, with over 170 municipalities from across Japan participating. It aims to boost regional economies by allowing visitors to experience local charms directly.

Among the highlights will be the opportunity to taste the exquisite Kameoka beef, celebrated as one of Japan's best beef brands, comparable to the famed Japanese wagyu. This rare delicacy has gained immense popularity, especially as a gift for hometown tax contributions. Visitors will have a chance to savor the rich and tender flavors of Kameoka beef roast, which boasts a delicate texture and a luxurious melt-in-the-mouth quality that is sure to impress.

Kameoka City prides itself on being a "kitchen of Kyoto," renowned for supplying high-quality ingredients to the capital since ancient times. The city is strategically located just 20 minutes away from Kyoto Station by rapid train, surrounded by mountains and blessed with favorable climate conditions that yield delicious vegetables and meat. The clear waters of the Hozu River and fertile soil further enhance the agricultural bounty of Kameoka, making it an ideal place for producing exceptional food products.

Highlights of the Rakuten Festival

During the festival, Kameoka City will showcase a variety of attractive offerings:

- Kameoka Beef Taste Testing: Experience the succulent flavors firsthand with complimentary tastings.
- Attractive Return Gifts: Learn about the unique local products and gifts available from Kameoka.
- City Policies and Initiatives: Discover upcoming projects, including the annual "National Urban Greening Fair" set to take place in the Kyoto-Tanba area in 2026.
- City Mascot Appearance: Meet "Akechi Kamemaru," Kameoka's beloved tourism mascot, who plays a crucial role in promoting the charm of the city.

The Kameoka beef, nurtured in an environment rich in natural resources, has consistently gained acclaim, winning the prestigious Minister of Agriculture, Forestry and Fisheries Award three times at the regional meat competition since its inception. 昨年までのデータでは、300万人を超える観光客が亀岡市を訪れ、この地の体験型返礼品は国内外から人気を集めています。

Kameoka: A Tourist Destination

Kameoka City is not only known for its culinary offerings but also serves as a vibrant tourist destination, drawing around three million visitors annually. Tourists are attracted to various outdoor activities such as:

- Hozu River Cruising: Experience the scenic beauty from a new perspective.
- Yunohana Onsen: Relax in the soothing hot springs that beckon many to unwind.
- Paragliding and Adventure Sports: For thrill-seekers, fun activities await.
- Golf: Play amidst beautiful landscapes at local golf courses.

In addition to these activities, Kameoka's products are actively promoted on social media platforms, such as Instagram, where visitors can learn more about the local treasures.

Meet Akechi Kamemaru

A significant part of Kameoka City's promotional efforts is its tourism mascot, Akechi Kamemaru. The mascot draws inspiration from historical figures, notably Akechi Mitsuhide and his daughter, intertwining local heritage with modern marketing strategies. Kamemaru is seen as a symbol of gratitude, having once saved a noble’s daughter from danger. The mascot actively participates in various events, welcoming visitors and sharing the rich history of the city.

Festival Details

- Event Name: Rakuten Super Furusato Tax Festival
- Date: September 14-15, 2025, from 10:00 AM to 5:00 PM
- Venue: Tokyo Big Sight, West Hall 2 (Address: 3-11-1 Ariake, Koto City, Tokyo)
- Entry Fee: Free
- Organizer: Rakuten Group Inc.

Kameoka City is eager to showcase its unique qualities and captivating assets during this monumental event. With many exciting features planned, it’s an occasion that promises to leave a lasting impression on all visitors. Join us and indulge in the exquisite tastes of Kameoka and more at the Rakuten Super Furusato Tax Festival!

About Kameoka City

Kameoka is geographically located in central Kyoto Prefecture, just a quick 20-minute ride from Kyoto City. Known for its scenic landscape characterized by the magical "Tanba mist," the city embraces an eco-friendly culture with initiatives such as the first-ever ban on paid plastic bags in Japan. With the opening of Sanga Stadium by KYOCERA in 2020 and upcoming events like the Momoiro Clover Z concert in 2024, Kameoka is positioning itself as a culturally vibrant and environmentally conscious city.

For more information, visit the official city Instagram for updates and insights on local delights.