TikTok Shop Seminar
2026-09-14 06:30:39

Jay's Insights at Upcoming TikTok Shop Seminar: Unlocking Effective E-Commerce Strategies

TikSeek's CCO Jay to Speak at TikTok Shop Online Seminar



On September 16, 2026, TikSeek, headquartered in Tokyo and led by CEO Yoshikazu Hayashi, will announce the participation of its Chief Creative Officer (CCO) Jay, who is also a TikTok Shop creator, at a free online seminar organized by Tsuhan Tsushin ECMO. The seminar, titled “Learning from Examples! Utilization of TikTok Shop and Benefits in E-Commerce”, will delve into effective strategies for attracting new customers, leveraging creators, expanding sales in e-commerce, and exploring global markets.

Background of the Seminar



As advertising costs rise, many e-commerce businesses struggle with efficiently acquiring new customers. This has led to increased interest in “video commerce”, a method that directly links short video viewing to product purchases. However, some businesses face challenges entering and operating in the TikTok Shop, such as a lack of knowledge in video strategies, designing products for creators, and connecting video views to actual purchases. This seminar aims to address these issues by sharing concrete examples from practitioners across various fields.

Featured Topic: Direct Path from Short Videos to Purchases! Tactics for Stimulating Impulse Buying



The seminar will cover how to use TikTok Shop not just to gain awareness but to create a seamless journey from viewing to purchasing. On the day, Jay and other speakers will share invaluable insights based on their real-world experiences, including:
  • - Selecting products that sell well on TikTok Shop.
  • - Structuring short videos to grab viewers' attention from the start.
  • - Creative approaches that stimulate impulse buying.
  • - Creating pathways that lead viewers from watching videos to making purchases.
  • - Key attributes of products that creators want to promote.

Commentary from Jay, CCO of TikSeek



Jay commented, “Success on TikTok Shop is not solely determined by the number of followers. The choice of products, the first few seconds of the video, and how we communicate to make viewers feel the urge to buy are crucial for turning short videos into significant sales. In this seminar, I will share knowledge accumulated from my sales experience and insights gained from training creators, providing actionable strategies that can be implemented immediately.”

Comments from Yoshikazu Hayashi, CEO of TikSeek



CEO Hayashi emphasized the changing landscape of e-commerce, stating, “With the emergence of TikTok Shop, it’s no longer just about the scale of the business or advertising budget. Now, the power of engaging content and creators significantly impacts sales. I am thrilled that our CCO, Jay, is able to share his knowledge gained from practical experiences with e-commerce professionals.”

At TikSeek, our mission is “Creating joy and smiles through the power of products and content.” We hope that through this seminar, exceptional products from our clients reach more consumers through creators' communication, leading to new buying experiences and growth opportunities.

Seminar Overview


  • - Name: Learning from Examples! Utilization of TikTok Shop and Benefits in E-Commerce
  • - Date and Time: September 16, 2026 (Wednesday) from 13:00
  • - TikSeek Speaking Slot: 13:05 - 13:35
  • - Format: Zoom Webinar
  • - Participation Fee: Free (Pre-registration required)
  • - Organizer: Tsuhan Tsushin ECMO (Unimedia Co., Ltd.)
  • - Other Participating Companies: TikSeek Co., Ripples Co., Gastroduce Japan Co., SHOPLINE Japan Co.
  • - Archive Access: Available for viewing for 7 days after registration
  • - Details & Registration: Online Seminar Registration

About TikSeek



TikSeek is a company dedicated to fostering creator IP in commerce, combining TikTok Shop, short videos, live commerce, data utilization, and generative AI. We aim to build a commerce ecosystem where creators, sellers, and brands can grow together through the training of TikTok Shop creators, facilitating corporate projects, matching brands with creators, and utilizing data analysis in product selection and sales improvement.

Our motto is “Creator First. Commerce Driven.”, and we aspire to become a leader in creating iconic commerce creator IP in Japan.

Company Name: TikSeek Co., Ltd.
CEO: Yoshikazu Hayashi
Business Activities: Social commerce, AI commerce
Corporate Website: TikSeek

Contact Information


For inquiries related to this matter, please contact:
TikSeek Public Relations
Email: [email protected]


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Topics Consumer Technology)

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