Bridgestone Launches Groundbreaking 70% Recycled Tire at WasteExpo Event

Bridgestone Unveils First 70% Recycled and Renewable Tire at WasteExpo

Bridgestone Americas is set to make history by introducing a groundbreaking demonstration tire at WasteExpo, showcasing the first commercially available tire composed of 70% recycled and renewable materials. This initiative not only highlights Bridgestone's innovative spirit but also marks a pivotal moment in the tire industry as companies transition towards more sustainable practices.

Highlights of the 70% Recycled Tire

The featured tire builds on the existing Bridgestone M870 design, known for its effectiveness in waste and recycling applications. Specifically designed for urban waste collection fleets, the M870 will undergo a transformation that integrates circular synthetic rubber and other renewable materials. The use of a Mass Balance approach is particularly noteworthy, as it ensures a transparent tracking process of alternative material flows along the supply chain. This method allows Bridgestone to mix certified recycled and conventional materials in such a way that they become indistinguishable over time, illustrating a significant stride toward total product circularity.

As emphasized by Steve Hoeft, President of the Commercial Truck Group at Bridgestone Americas, this tire represents a tangible reality rather than just a vision for the future. He states, "With this tire, and the work done with our supply chain, we've created new opportunities with a proven product by meeting the rigorous standards set by the ISCC. This tire directly demonstrates how Bridgestone can help fleets achieve their sustainability goals now with expertly manufactured premium tires."

Bridgestone's commitment to sustainability extends to its efforts in supporting the circular economy, specifically geared towards the trucking and waste sectors. By leveraging recycled and renewable materials, the company exemplifies how the industry can better utilize existing resources and practices to build a resilient supply chain. The limited run of these tires is anticipated to be implemented by waste fleets, allowing for immediate application and real-world results.

The Drive-Over System: A Technological Innovation

In addition to the introduction of the recycled tire, Bridgestone will also launch its new Drive-Over System designed for fleets at WasteExpo. This innovative in-yard solution utilizes specially designed plates that measure tire tread depth. The advanced technology can identify irregular tire wear, enabling fleet operators to become proactive about maintenance. Frequent data collection will empower fleet managers to make informed decisions about tire maintenance, ultimately prolonging tire life and enhancing overall performance.

Thanks to these advancements, Bridgestone reaffirms its dedication not only to product innovation but also to operational efficiency in fleet management. The connection between the 70% recycled tire and the Drive-Over System aligns with Bridgestone's E8 Commitment, a program that emphasizes ecological sustainability and operational efficiency.

Visit Us at WasteExpo

Bridgestone will showcase these groundbreaking developments at WasteExpo from May 6 to May 8, 2025, specifically at booth #1509. Attendees can learn more about the new tire and the Drive-Over System, exploring how these innovations can contribute to more sustainable practices within the industry.

In conclusion, Bridgestone's debut of a tire made from 70% recycled materials is a landmark achievement for both the company and the tire industry as a whole. It illustrates a commitment to environmental sustainability while pushing the boundaries of technological advancement. With solutions like the Drive-Over System paired with recycled tire technologies, Bridgestone continues to lead the charge toward a more sustainable and efficient future in the commercial vehicle sector.