#Japan #Tokyo #Bakery #FamilyMart #Kouign-Amann

FamilyMart's Unique Bakery Series

FamilyMart, one of Japan's leading convenience store chains, has reached an impressive milestone with its popular bread series. In just 14 days since its launch, the 'Front and Back Delicious Bread' series has surpassed 3.8 million sales across approximately 16,300 stores nationwide. This series features a creative twist where flipping the bread reveals a delicious Kouign-Amann layer inside, making it a unique addition to their bakery offerings.

The series includes three delightful varieties:

1. Danish Melon Bread x Kouign-Amann - Priced at 172 yen (tax included 185 yen)
- A buttery biscuit dough topped on a delectable melon bread base, baked with a flavorful butter-style sugar.

2. Cheesecake Danish x Kouign-Amann - Priced at 184 yen (tax included 198 yen)
- Made with cream cheese, this cheesecake variant is nestled atop a sweet Danish dough, baked to perfection with a sweet butter-like sugar base.

3. Apple Pie Tart x Kouign-Amann - Priced at 184 yen (tax included 198 yen)
- A classic apple pie tart filled with sweet apple filling, finished with a rich butter-style sugar layer.

While the products are available nationwide, it's important to note that specifications and prices may vary in Okinawa.

Popularity and Campaign Highlights

Among the three varieties, the Danish Melon Bread x Kouign-Amann has quickly become the fan favorite, drawing attention due to its innovative design and delightful texture. To celebrate the series' success, FamilyMart has launched the 'OmoTeUra' X Campaign. This campaign showcases a fun poster in stores featuring the 'OmoTeUra' (Front and Back) theme, allowing customers to enjoy a unique visual experience.

From October 23 to October 27, 2025, customers can participate in the campaign for a chance to win exciting prizes. By replying with a specified hashtag, one lucky winner will receive a Balmuda The Toaster Pro. Additionally, participants have a chance to win one of five QUO cards worth 10,000 yen each through a reposting initiative.

About FamilyMart's Private Brand 'Famimal'

FamilyMart is also proud to present their private brand, 'Famimal,' which includes over 1,000 unique products ranging from processed foods and snacks to household goods and beverages. The brand emphasizes quality and accessibility for families by producing a diverse range of items, including:

• - Famimal KITCHEN for ready-to-eat meals.
• - Famimal Bakery for delightful baked goods.
• - Famimal Sweets for indulgent treats.
• - Famimal PREMIUM delivering high-quality, gourmet options.

The name 'Famimal' conveys FamilyMart's commitment to providing quality products that are recognizable and trusted by consumers. Their branding aims to ensure that every family can enjoy delicious and dependable products that bring a smile.

FamilyMart continues its mission to be a convenient and essential partner for families, enhancing their daily lives with quality and happiness. As they say, 'You and your FamilyMart; where convenience and connection come together.'