Grey/Ven Appoints Ilana Kugel as New Creative Director for Womenswear

Ilana Kugel Takes the Helm at Grey/Ven

In a significant move for the luxury fashion industry, Grey/Ven proudly announces the appointment of Ilana Kugel as its new Creative Director for womenswear. Renowned for her innovative designs and recognized by the Council of Fashion Designers of America (CFDA), Kugel is set to bring fresh perspectives and sophisticated elegance to the brand as it gears up for its upcoming runway show during New York Fashion Week.

A New Chapter for Grey/Ven

Kugel’s appointment comes at an exciting time for Grey/Ven, which is preparing to unveil its latest collection titled “The Journey” during the prestigious New York Fashion Week on February 7, 2025. Grey/Ven aims to showcase not just refreshing designs but also the introduction of its luxury handbag and accessories line. This ambitious expansion marks a pivotal moment in the brand’s evolution, marrying contemporary style with timeless luxury.

“Ilana Kugel’s appointment is a landmark achievement for Grey/Ven,” states Scott Weissman, CEO of Grey/Ven. “Her expertise in contemporary fashion is expected to usher in a new vision, enhancing the elegance and sophistication we aim to deliver through our designs.”

The Journey Collection

Kugel’s inaugural collection for Grey/Ven draws inspiration from the serene beauty of desert sunsets, translating the essence of tranquility into a lineup of exquisite clothing items. Featuring a harmonious blend of textures and colors, the collection showcases an array of sweaters, dresses, and effortless layers designed to embody sophistication.

Highlighting earth tones and luxurious materials like merino wool and silk, Kugel’s pieces aim to encapsulate the essence of wanderlust and evoke feelings of nostalgia. “I am thrilled to present ‘The Journey’ with Grey/Ven,” Kugel shares. “This collection reflects a minimalist aesthetic that is intended to resonate for years to come, and I am honored to collaborate with a brand committed to the future of design.”

Innovation in Luxury Handbags

Amid the anticipation of Kugel’s collection, Grey/Ven is also making waves with the introduction of its inaugural collection of luxury handbags. Carefully curated to complement the clothing collection, each handbag reflects meticulous craftsmanship and timeless design, marking a significant addition to the brand’s portfolio. The handbags will be showcased during the runway event at Casa Cipriani, offering a glimpse into the future of Grey/Ven’s offerings.

A Look Ahead

The Resort Collection is expected to hit the stores and online platforms in the following weeks, while the highly anticipated FW 25 collection, “The Journey,” along with the luxury leather goods, will be available in the autumn of 2025. The evolution of Grey/Ven continues as they establish a new flagship store in East Hampton and a showroom in New York City this summer, inviting more fashion enthusiasts to experience their contemporary luxury vision.

Kugel, who was born and raised in Rio de Janeiro, Brazil, attributes her design approach to her cultural roots and a lifestyle centered on happiness and wellness. As the first athleisure designer to be included in the CFDA, Kugel has played an essential role in pushing the boundaries of aesthetic, craftsmanship, and textile technology in the fashion landscape.

For those who crave daily luxury in their wardrobe, Grey/Ven aspires to provide high-quality items made from natural materials, committed to sustainability and ethical production practices. Stay updated on the latest collections by visiting greyven.com or following them on Instagram at @greyven.ltd.

With Kugel at the helm, Grey/Ven is poised to navigate the dynamic currents of the fashion world, ensuring that each piece not only makes a statement but also tells a story of refined elegance and understated luxury.