#United States #Kroger #Jersey City #Neptune Retail Solutions #Polaris Advertising

Neptune Retail Solutions Enhances Media Capabilities

Neptune Retail Solutions, well-established as a frontrunner in North America's in-store media and advertising incentives, is embarking on a transformative journey into the retail sector. The company's latest initiative is aimed at improving shelf performance through Digital Out-Of-Home (DOOH) advertising, making this program a pioneering venture in the marketplace.

What is Digital Out-Of-Home Advertising?

Digital Out-Of-Home (DOOH) advertising refers to promotional content displayed on digital screens in public spaces. This medium encompasses various formats, such as screens at transit stations, shopping malls, and, notably, around retail environments. Neptune's approach integrates DOOH with existing in-store media, allowing advertisers to broadcast targeted messaging to potential customers as they approach retail establishments.

Innovative Advertising Solutions

Powered by the proprietary Polaris Advertising Platform, Neptune enables advertisers to identify and manage their DOOH advertising within a substantial 500-foot radius of retail locations. This strategic positioning helps ensure that advertisements reach consumers at critical decision-making moments.

Advertisers can work closely with Neptune's team to evaluate and optimize campaign performance, resulting in a newfound synergy between traditional in-store advertising and external digital promotions. This unified strategy not only streamlines campaign management but is also expected to yield greater returns for brands and an improved shopping experience for consumers.

"By enhancing Neptune's long-standing in-store media to include reaching consumers outside the store, we've created an experience that unifies the shopper's journey outside the retail environment directly to the shelf, driving conversion results for brands," states Bill Redmond, CEO of Neptune, emphasizing the holistic approach that the company is adopting.

A Launch Across Major Retailers

The rollout of this innovative program will first take place across the Kroger Co. Family of Stores, a significant player in the retail market. This strategy reflects Neptune's commitment to leveraging its extensive media network—spanning over 60,000 locations under 140 banners, including other major retailers such as CVS, Albertsons, and Rite Aid.

By integrating DOOH into the overall advertising framework, Neptune is positioned to not only attract shoppers’ attention before they enter the store but also to convert their interests into actual purchases.

Conclusion

As the marketing landscape continuously evolves, Neptune Retail Solutions is at the forefront of change, looking to reshape the retail advertising experience through innovative technology and strategic initiatives. The launch of DOOH advertising within retail spaces exemplifies the company's dedication to maximizing both shopper engagement and sales conversions.

For more insights on how Neptune's unique DOOH strategies can elevate your brand's marketing efforts, interested parties can reach out at contact@neptuneretailsolutions.com.

About Neptune Retail Solutions
Neptune Retail Solutions stands as a paramount leader in omnichannel retail marketing across the United States and Canada. With unmatched in-store media networks and a market-driven approach, Neptune is uniquely positioned to facilitate traffic, boost conversions, and drive profitable revenue growth for both retailers and advertisers alike. For detailed information, visit www.neptuneretailsolutions.com.