FIFA Teams Up with The Home Depot for World Cup 26 Excitement in North America

FIFA Teams Up with The Home Depot for World Cup 26 Excitement

FIFA has officially announced that it will partner with The Home Depot for the FIFA World Cup 26™, which is set to take place in North America. This collaboration marks a significant milestone as The Home Depot becomes the Official Home Improvement Retail Supporter for this prestigious tournament. The excitement surrounding the event is palpable, with The Home Depot eager to bring the spirit of the World Cup to life across the United States, Canada, and Mexico.

FIFA’s Secretary General, Mattias Grafström, expressed his enthusiasm, stating, "We are delighted to welcome The Home Depot as an Official Supporter of the FIFA World Cup 26. The Home Depot's commitment to innovation and community resonates with FIFA's values of inclusivity and global engagement. Through this partnership, we aim to deliver a unique experience that will captivate fans from all 48 participating nations."

This upcoming World Cup, slated to be the most inclusive in history, features 48 teams and a total of 104 matches. The Home Depot, with its widespread presence across the tournament's host regions, is positioned to play a pivotal role in elevating the fan experience. The retailer operates 2,345 stores in North America and employs over 465,000 associates who will be engaged in various World Cup activities.

As part of the partnership, fans can expect engaging activations labeled “Built by The Home Depot” at FIFA Fan Festivals and stadiums. This initiative highlights The Home Depot’s dedication not only to home improvement but also to sports, boosting the overall World Cup experience for families and soccer enthusiasts alike. Additionally, the company plans to offer volunteer opportunities for its associates, encouraging local community involvement.

Molly Battin, the Senior Vice-President and Chief Marketing Officer at The Home Depot, shared her thoughts on this collaboration: "We are thrilled to host fans in our own backyard by becoming the Official Home Improvement Retail Supporter to FIFA World Cup 26. We know our customers love sports, and we aim to connect with them through their passions. We can't wait to help build the FIFA World Cup in Canada, Mexico, and the US – the communities where we live and work."

The Home Depot's Orange Apron Media network will collaborate with selected supplier partners to bring unique offerings to fans during the World Cup. This partnership opens up avenues for various companies to participate in activations, ensuring a diverse range of experiences for attendees.

In conclusion, the alliance between FIFA and The Home Depot is set to create a vibrant and memorable atmosphere during the World Cup 26. As millions of fans gear up for this historic event, The Home Depot is dedicated to building excitement and inspiring community engagement in the build-up to the tournament. The World Cup promises to be not only a showcase of world-class soccer but also a celebration of unity and sportsmanship across North America. Fans everywhere should look forward to a thrilling experience fueled by the efforts of such committed partners.