#Japan #Chiyoda #Fwee #Snow Man #Hana

Overview of 2025 Early Trends for Gen Z Girls

As we reach the halfway mark of 2025, the trend-reporting media "fasme" released its findings on the latest trends that resonate with Gen Z girls. Conducted by Hotlink Inc., which provides social media marketing support services, the survey tapped into the insights of its users and the ambassador group, known as "mees," to uncover what young women aged 10 to 20 are currently passionate about.

The survey captured a plethora of interests, revealing which artists, characters, fashion styles, and makeup trends are currently dominating social media conversations.

Top Female Idols & Artists of Early 2025

The survey highlighted the top three female idols and artists among Gen Z girls:

1. HANA: This newly formed girl group, born from a reality audition show hosted by the popular artist-creator Chanmina, grabs the top spot. Their debut track "ROSE" showcases messages of empowerment and diversity, resonating deeply with Z generation values. HANA's genuine determination to promote individuality and strength has formed a strong emotional connection with its fans.

2. CUTIE STREET: Following closely, this rising idol group from Asobisystem has made waves with their hit single "Kawaii Dake Jan Damedesuka?" that went viral on TikTok. Their irresistibly catchy melodies and vibrant visuals have branded them as the new icons of “modern Kawaii.”

3. FRUITS ZIPPER: Known for their self-affirmation anthem "Watashi no Ichiban Kawaii Tokoro," this group perfectly embodies the new-age idol archetype. Since their debut in 2022, they've steadily garnered attention, marked by their mature composition as all members are over 20 years old, challenging traditional idol age norms.

Top Male Idols & Artists of Early 2025

The survey also unveiled the most favored male idols and artists among Gen Z girls:

1. Snow Man: This nine-member group captivated audiences with their powerful performances, particularly highlighted by their best album release "THE BEST 2020-2025," which sold over a million copies on its first day. Their dynamic dance routines and diverse member appeal have garnered extensive attention from Z generation fans.

2. Mrs. GREEN APPLE: This band has struck a chord with their emotional song "Lilac," achieving significant success across various music charts. Their relatable lyrics and engaging range of music styles make them an empowering voice for the Gen Z audience.

3. Naniwa Danshi: This approachable idol group recently made a splash with their single "Doki it," proving their popularity with sales exceeding 320,000 copies in the first week. Their relatable charm and entertaining persona solidify their stable fanbase among the youth.

Favorite Actors of Early 2025

Additionally, the top three actors who have captured the hearts of Gen Z women are:

1. Hiraku Honda: Gaining acclaim from his role in the drama "Nami Urakani, Meoto Biyori," he stands out as the silent yet kind naval officer, earning overwhelming affection from fans for his pure portrayal.

2. Ren Meguro: With his role in the film "Hodo Naku, Owakare Desu," he delves into a captivating story of loss as he navigates a nuanced performance that resonates well with the audience.

3. Yudai Yamanaka: Known for his performance in "Junai Joto!" where he portrays a delinquent high school student, his contrasting character drew considerable admiration from fans, positioning him as a rising star.

Most Popular Characters

When it comes to characters, the top three favorites include:

1. Hello Kitty: In celebration of its 50th anniversary, the iconic character continues to reign as a beloved figure among Gen Z girls.

2. Kuromi: The edgy and cute aesthetic has captivated the hearts of many, effortlessly aligning with the fashion sense of today's youth.

3. Pochacco: This endearing character aligns well with the relaxed vibe of Gen Z life, earning popularity steadily.

Trending Cosmetic Brands

The top three trending cosmetic brands that resonate with Gen Z are:

1. fwee: Known for their viral "3D Volumizing Gloss," they have become a staple in the cosmetic routines of many, particularly after launching their first store in Osaka.

2. CANMAKE: This budget-friendly brand continues to thrive with their hot new products that promise high quality without breaking the bank.

3. rom&nd: Renowned for their natural-looking lip products, they remain a strong contender in the beauty market with their well-liked tints and color ranges.

Favorite Foods of Early 2025

Satisfying both aesthetic appeal and flavor, the top trending foods include:

1. Acai Bowls: They have become a breakfast staple among Gen Z, ideal for those looking for both health benefits and Instagrammable visuals.

2. Chocolate Marshmallows: This delightful treat combines unique textures that have made it immensely popular, especially during special occasions.

3. Mala Tang: This customizable soup, popular for its flavor adjustment capabilities, has turned into a trend due to its appealing presentation and health benefits.

The Buzzwords of Early 2025

Reflecting the emotional expressions of Gen Z, the top buzzwords include:

1. Eiko De Shinu: A phrase used to convey extreme emotions, especially in the context of fan culture.

2. Ire Chigai Gojjobu: A fun new gesture representing the synchrony between fans and idols.

3. Meroi: A word that captures the euphoric feelings associated with affection in a cute fashion.

Looking Ahead Towards the Future

For the latter half of 2025, fasme predicts trends that may emerge from current patterns, such as rising stars in the entertainment industry and potential new viral icons.

As fasme continues to monitor these trends closely, they remain dedicated to delivering insights that resonate with the heart of the Z generation.

Survey Overview

The survey focused on the trends among Gen Z girls and was conducted from June 5 to June 10, 2025. A total of 166 valid responses were collected to gauge opinions among the youth audience.

For more information, visit fasme