#United States #Louisville #Wahaka Mezcal #375 Park Avenue #craft spirits

375 Park Avenue Spirits and Wahaka Mezcal: A New Era in Craft Spirits Distribution

375 Park Avenue Spirits has announced a significant partnership with Wahaka Mezcal, one of Mexico’s premier artisanal mezcal distilleries. Under this newly forged agreement, which takes effect from January 1, 2025, 375 Park Avenue Spirits will oversee the distribution and marketing of Wahaka's super-premium mezcal products across the United States. This collaboration marks a pivotal moment for both brands, as it positions them to capitalize on the growing appreciation for high-quality mezcal among American consumers.

Founded in 2010, Wahaka Mezcal stands out as one of the earliest entrants into the U.S. market, committed to creating premium spirits that reflect both tradition and environmental responsibility. The brand is notable for its dedication to fair trade practices and its innovative approach to mezcal production, which includes incorporating the local mezcalero families as equity shareholders, helping to secure their financial stability while ensuring sustainable practices.

The heart of Wahaka’s distinct offerings lies in its holistic approach to mezcal production. All the mezcal is crafted from 100% agave, using traditional methods perfected over generations. Agaves are slow-roasted underground and then crushed with a horse-drawn tahona prior to fermentation in open-air vats. This meticulous process culminates in double distillation within copper stills at their family-operated palenque in San Dionisio Ocotepec, Oaxaca, which is known as the heart of mezcal country. The end result is a range of artisanal spirits that offer uniquely complex flavors and aromas, appealing to both mezcal enthusiasts and newcomers.

375 Park Avenue Spirits, a division of the renowned Sazerac Company, boasts a strong distribution network that expands the reach of Wahaka Mezcal. Jason Schladenhauffen, the President and CEO of 375 Park Avenue, expressed his enthusiasm about this partnership, stating, "Wahaka is a pioneer in the Mezcal category, and we feel honored to add it to our portfolio of exceptional brands." He spoke to the complementary nature of Wahaka's products within their existing agave offerings, underscoring the potential for growth in the mezcal market.

Alejandro Santa Cruz, co-founder of Wahaka Mezcal, shared his excitement about partnering with 375 Park Avenue Spirits. Despite their previous success in growing their brand with limited distribution resources, they recognized the need for a strong distribution partner to further expand their U.S. presence. "We couldn’t have asked for a better partner to help us maintain our first-mover advantage and continue growing our presence in an increasingly competitive market,” he remarked.

The partnership will enable Wahaka Mezcal to offer its full range of products within the U.S. market, including:

• - Wahaka Mezcal Joven Espadin (40% ABV): A classic mezcal showcasing the balance of smoke and sweetness.
• - Wahaka Mezcal Joven Madre Cuishe (42% ABV): Distilled from one of the rarest agave types, it embodies earthy mineral notes.
• - Wahaka Mezcal Joven Tobala (42% ABV): Renowned for its explosive floral notes, making it a favorite among mezcal connoisseurs.
• - Wahaka Mezcal Joven Ensamble (40% ABV): A blend of Espadín, Madre Cuishe, and Tobalá agaves that presents a symphony of unique flavors.
• - Wahaka Mezcal Joven Reposado con Gusano (40% ABV): Aged in charred oak barrels, enriched with the traditional addition of agave worm.
• - Wahaka Mezcal Joven Botaniko (45% ABV): A mezcal gin infused with aromatic herbs and spices, offering an exotic flair.

As the mezcal category continues to thrive and evolve, 375 Park Avenue Spirits and Wahaka Mezcal are positioned to meet the increasing demands of discerning consumers. By leveraging their combined expertise in craft spirits and sustainable practices, they are paving the way for a vibrant future in mezcal distribution in the United States. For anyone interested in experiencing the richness of mezcal culture, the full range of Wahaka Mezcal spirits will soon be accessible nationwide, showcasing the best of what this artisanal brand has to offer.

In summary, the collaboration between 375 Park Avenue Spirits and Wahaka Mezcal not only sets the stage for an exciting chapter in the U.S. spirits market but also reinforces a commitment to sustainability, craftsmanship, and community support that will resonate with consumers on many levels.