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TAIMATSU Unveils 'FUJI JAPAN': An Artistic Journey in Japanese Knife Crafting

TAIMATSU, a company dedicated to preserving and innovating Japanese traditional crafts, has officially opened a new experience facility named 'FUJI JAPAN' in Tokyo. This establishment aims to combine the essence of Japan's renowned craftsmanship with an immersive experience for inbound tourists. Located in Taito Ward, FUJI JAPAN offers visitors the unique opportunity to engage in hands-on activities that celebrate the rich culture and artistry of the Japanese knife-making tradition.

The Essence of MUSASHI JAPAN

Founded in 2020, TAIMATSU has focused on establishing its flagship brand, 'MUSASHI JAPAN', which specializes in Japanese knives. Through the use of digital transformation, TAIMATSU has successfully connected traditional artisans with international tourists and expatriates. Remarkably, foreign customers contribute 97.5% of the total purchasing amount, showcasing a significant demand for Japanese craftsmanship outside of Japan. With eight offline stores and an online customer base of 100,000, the company continues to thrive and expand its reach.

The introduction of FUJI JAPAN marks a new endeavor for TAIMATSU, designed to offer an experiential journey that transcends the mere act of sight-seeing. Under the concept of 'Wind Samurai', which symbolizes freedom and the warrior spirit, this interactive facility encourages visitors to delve into Japan's cultural heritage through the art of knife sharpening.

A Deep Dive into the Knife Crafting Experience

At 'FUJI JAPAN ASAKUSA', participants will have the chance to sharpen knives from the MUSASHI JAPAN collection. Situated near the historic Higashi Hongan-ji Temple, FUJI JAPAN ASAKUSA provides a serene environment away from the bustling streets of Asakusa, where guests can immerse themselves in Japan's spirit and traditions. Visitors can expect a meticulously designed program that consists of several stages:

1. Understanding the Spirit of Japan in a Single Blade
The experience commences with an insightful introduction about the cultural and historical significance of Japanese knives. Participants will learn that these tools embody the artisans' dedication, aesthetic sensibility, and centuries of tradition.

2. Sharpen the Blade with Your Own Hands
Guided by an experienced craftsman, guests will engage in the hands-on process of sharpening a traditional Japanese knife using whetstones. This segment calls for precision and concentration, allowing attendees to truly experience the spirit of Japanese craftsmanship.

3. Test the Sharpness: Cut Like Never Before
Following the sharpening session, participants will have the opportunity to test their newly crafted knives by cutting various ingredients. This moment promises to showcase the exceptional sharpness and beauty of the Japanese knife, akin to the finesse of a katana.

4. Take Home Your Own Premium Knife
Finally, each participant will receive the knife they sharpened as a keepsake, transforming it into a treasured personal item that represents more than just a kitchen tool.

The entire experience lasts about 60 minutes and is priced at ¥35,000. This hands-on workshop not only heightens appreciation for Japanese craftsmanship but also serves as a cultural exchange, inviting visitors to connect with Japan's rich history.

Conclusion

TAIMATSU's commitment to redefining traditional crafts shines through in this innovative venture. As they bridge the gap between age-old techniques and modern-day experiences, FUJI JAPAN stands as a testament to the allure of Japanese culture. For travelers seeking to engage with Japan beyond the typical tourist experience, FUJI JAPAN provides an authentic opportunity to cultivate skills and understanding of the nation's artisanal heritage.

For more details, visit FUJI JAPAN ASAKUSA.

Additional Information: MUSASHI JAPAN Stores

TAIMATSU operates several MUSASHI JAPAN stores across Japan:

• - Kappabashi Store: Located in the Kappabashi shopping street known for culinary supplies.
• - Asakusa Store: Close to Senso-ji Temple, perfect for tourists.
• - Kyoto Stores: Highlighting the traditional swordsmanship legacy in unique designs.
• - Tsushima Store: Pioneering eco-friendly initiatives using recycled ocean plastics.

TAIMATSU Overview

Established in November 2023 and led by CEO Wang Weihan, TAIMATSU aims to bring Japan's traditional crafts to a global audience with innovative products and experiences.

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