Shocking Survey Results: Korean Cosmetics Cost to Appeal to Younger Generations

Exploring the Allure of Korean Cosmetics: Insights from a Recent Survey

Korean cosmetics have taken the world by storm, captivating beauty enthusiasts with a myriad of products, but recent findings have unveiled a fascinating division in consumer opinions. Conducted by Bizki, the survey targeted 2,000 women aged 20 to 59, examining their views on Korean beauty products. The results not only highlight the popularity of these cosmetics but also reflect an unexpected polarization among users.

Overview of the Survey

The survey was designed to capture diverse perspectives on Korean cosmetics, focusing on what attracts women to these products. The survey allowed respondents to choose multiple aspects that captured their interest in Korean beauty:
1. Price (Cost Performance)
2. Ingredients
3. Safety
4. Package Design
5. Brand Trust
6. Trendiness
7. Image Models
8. Color Variations
9. Ease of Purchase
10. Texture/Feel
11. Gentleness on Skin
12. Other
13. No Appeal

Among the respondents, the most significant finding was that 37.9% considered price as the primary factor in their attraction to Korean cosmetics. In juxtaposition, 37.1% noted that they felt no particular appeal towards these products, indicating a stark divided perception among women.

Age Group Preferences

Delving deeper into the demographic results, it became evident that preferences varied significantly among different age groups. For instance:

- 20s: Strong preference for Package Design (13.8%) and Image Models (6.6%) manifesting a youthful inclination toward trendy aesthetics.
- 50s: These women showed a deeper connection with the Ingredients (21.4%) and Safety (18.6%) of products, valuing health over mere appearances.

Across all age groups, the emphasis on Cost Performance remained consistent, hovering between 36% and 39%. This consistency indicates that, regardless of age, the appeal of affordability remains a crucial factor.

Occupational Insights

The survey also mirrored some interesting trends in professional backgrounds:

- Medical Professionals: A notable 42.6% found price the most appealing, alongside 25.5% ranking ingredients highly, suggesting they appreciate quality.
- Self-employed individuals showed a higher interest in Safety (24.3%) and Color Variations (18.9%) as opposed to pricing, revealing a possible desire for personalized products.
- Conversely, a significant percentage of students (40.9%) and housewives (38.9%) felt no allure toward Korean cosmetics, highlighting a disconnect between these groups and the ongoing trend.

Income Level Dynamics

When examining opinions by household income:

- Lower income groups (under 5 million yen) reported a significant 39.5% finding no appeal in Korean cosmetics, while high earners (1 million yen and above) showed 34.0% expressing disinterest.
- Yet, for appealing factors, perceptions shifted; ingredients captivated 22.7% of respondents from the higher income bracket compared to just 16.2% from lower brackets.

Conclusion

In summary, the recent survey reveals a complex landscape regarding Korean cosmetics. While the majority appreciates the cost effectiveness, the fact that nearly 40% of respondents find them unappealing indicates varying consumer expectations and values based on demographic factors. Particularly, younger consumers tend to prioritize packaging and branding, while older generations focus on the efficacy and safety of products. This divergence in perceptions is a key indicator for brands aiming to tailor their marketing strategies to diverse consumer segments.

At Kirei Style, our goal is to provide comprehensive insights that keep you informed about evolving beauty trends. Whether you are seeking to solve skin concerns or simply want to indulge in beauty, we remain your trusted source for all things health and beauty.

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Company Name: Bizki
Location: Shibuya, Tokyo
Established Capital: 10,000,000 yen
Website*: Bizki Website