Unveiling the New 'Angels and Demons' Sumikko Gurashi Theme Collection

New Sumikko Gurashi Theme: Angels and Demons

San-X Co., Ltd. has announced the release of an exciting new collection from their beloved character series, Sumikko Gurashi, featuring the charming theme of "Angels and Demons". Set to roll out in early August 2026, this collection will be available in stores and online shops across Japan.

The charming character lineup includes Shippouzu, which consists of three delightful tails: Ebi-ten’s Tail, Ebi-furai’s Tail, and Aji-furai’s Tail. The new collection will showcase a variety of items featuring plush dolls, stationery, and fabric goods, all adorned with designs themed around angels and demons, catering to fans of every taste.

Story Behind the Theme

One day, while brainstorming new outfits for their idol activities, Shippouzu found themselves torn between two captivating choices: the adorable Angel costume and the cool Demon attire. Wanting to try both, the Shippouzu embarked on a delightful exploration of styles. This thematic adventure prompts the question— which outfit do you prefer?

Sample Items in the Collection

Some exciting products in the new theme include:

- B6SP Notebook (¥715 including tax) – Sparkly cover design
- Stickers (¥220 including tax)
- Mini Cross Memo (¥110 including tax) – 60 sheets in two designs
- Fluffy Ballpoint Pen (¥1,650 including tax) – Disposable
- Reel Pass Case (¥1,980 including tax) – Synthetic leather with a reel strap
- Pouch with Gusset (¥1,100 including tax) – Made of aurora fabric, featuring embroidered appliqué
- Vanity Pouch (¥2,970 including tax) – Aurora synthetic leather with a mirror
- Hanging Plush Dolls for Angel and Demon designs (¥2,200 including tax each)
- Nuru-nuru Plush Doll Assortment (¥2,750 including tax each)

These items and more will be showcased on the official Sumikko Gurashi site and their online stores, with a list of participating shops available for consumers.

What is Shippouzu?

The Shippouzu are a delightful group formed by Ebi-ten’s Tail, rallying Ebi-furai’s Tail and Aji-furai’s Tail. The ensemble, under the watchful eyes of Sumikko, began their journey to become food-themed idols, undergoing rigorous training!
For more details, you can visit the special Shippouzu site here.

About Sumikko Gurashi

Launched in 2012, Sumikko Gurashi was created around the concept of “finding solace in the corners.” Its endearing characters embody slightly negative and surreal elements that have captivated a diverse audience. From train rides to café visits, Japan's inclination to seek out corners resonates perfectly with the essence of Sumikko Gurashi characters.
To learn more, visit the Sumikko Gurashi official sites:

About San-X

San-X continues to develop over 1,000 unique original characters like Rilakkuma and Sumikko Gurashi. Their peculiar charm extends globally through unique products, licensing, events, promotions, and visual media, captivating many with their adorable yet humorously quirky natures.

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