#Germany #Munich #Industrial Automation #Texas Instruments #AI-driven Systems

Texas Instruments Celebrates 70 Years of Innovation

Texas Instruments (TI) is celebrating a remarkable 70 years of operation in Europe, emphasizing its role in spearheading technological innovation throughout the continent. This anniversary event coincides with their participation in electronica 2026, a significant electronics trade fair held in Munich, Germany, from November 10-13.

TI’s journey in Europe began with pioneering automotive electronics, laying the groundwork for today's advancements in artificial intelligence and smart infrastructures. The company has a strong lineage of collaboration with leading European firms such as ABB Robotics, Porsche, Schneider Electric, and Husqvarna Group, all working together to tackle complex engineering challenges that influence how people live, work, and commute.

Commitment to Europe

Robert Berghoff, President of TI EMEA (Europe, Middle East, and Africa), claimed that the company's long-standing commitment to Europe reflects TI's ambition to produce affordable electronics through semiconductor technology. He stated, "Our focus remains on empowering engineers, as they navigate the transition toward more autonomous, AI-driven, and intelligent systems."

The organization's extensive portfolio encompasses over 80,000 analog and embedded processing semiconductors that facilitate energy-efficient power management, accurate sensing, seamless connectivity, and AI processing at the edge. With global outreach, TI serves more than 100,000 customers, including major players in various industries, thereby significantly enhancing productivity through innovative industrial automation systems and advanced vehicles.

Revolutionizing Industrial Automation with ABB

Through its collaboration with ABB Robotics, TI is making strides in the field of Autonomous Versatile Robotics (AVR). The advancements rely on the integration of physical AI technology that enables robots to perceive, reason, and act in complex industrial environments. TI’s semiconductor technologies contribute significantly to achieving the performance and efficiency required for intelligent robotic systems. ABB’s Global RD Manager, Johan Ernlund, acknowledged TI's contributions as vital building blocks for next-generation automation.

Advancing Automotive Technology with Porsche

In the dynamic automotive industry, the demand for efficient semiconductor solutions has surged. TI is proudly partnering with Porsche to elevate new vehicle experiences by using cutting-edge audio and gallium nitride (GaN) technologies. Lars Heuken from Porsche noted that working with TI aids in not just adopting technology but actively pushing it forward, redefining high-end audio performance in vehicles.

Powering AI Infrastructure with Schneider Electric

As the world leans into AI infrastructure and sustainable energy, TI collaborates with Schneider Electric to address growing power demands. By marrying TI’s semiconductor advancements with Schneider Electric's power management expertise, the partnership is propelling forward the efficiency of AI data centers.

Smart Outdoor Solutions with Husqvarna Group

In response to consumer needs for greater convenience in outdoor products, TI has joined forces with Husqvarna Group to develop innovative solutions—from smart watering systems to robotic lawnmowers. The collaboration enables Husqvarna engineers to leverage TI’s advanced development tools, thus expediting the move from concept to implementation.

Showcasing Innovations at Electronica 2026

At electronica 2026, TI will exhibit how its analog and embedded processing products are redefining the future of intelligent systems. Attendees can witness live demonstrations that highlight the best of industrial automation, automotive technology, and energy solutions. Further information can be found at ti.com/electronica.

About Texas Instruments

Texas Instruments Incorporated (Nasdaq TXN) is a leading global semiconductor company, dedicated to designing, manufacturing, and selling analog and embedded processing chips for various markets, including industrial, automotive, data centers, and communication equipment. The company's mission is to create a better world through affordable electronics, showcasing how each generation of innovation reaches beyond its predecessor to deliver technology that is reliable, cost-effective, and energy-efficient.

For more details, visit TI.com.