INABA Foods Partners with Fear Free® for Calmer Pet Experiences

INABA Foods Partners with Fear Free® for Calmer Pet Experiences



INABA Foods USA, renowned for its popular Churu lickable treats, has taken a significant step forward by joining the Fear Free® Preferred Product Program. This partnership underscores their dedication to enhancing the well-being of pets by aligning with Fear Free's mission to minimize fear, anxiety, and stress (FAS) in animals.

A Shared Commitment to Well-being


Emanuel Tapia, the Senior Marketing Manager at INABA Foods USA, expressed enthusiasm about this partnership, indicating that the next time pet owners reach for a Churu treat at their veterinarian's office, they will understand the importance of Fear Free's initiative. The company aims to create calm, trusting environments that positively impact daily interactions between pets and their caregivers.

The Fear Free Preferred Product Program links certified professionals with products that adhere to Fear Free's guidelines, promoting animal care aimed at reducing stress. Being part of this program showcases INABA's commitment to supporting these principles through innovative product designs and high-quality nutrition.

Enhancing Pet Interactions


Mike Stobaugh, Senior Regional Sales Manager for INABA Foods, emphasized that Churu treats offer more than just nutrition; they facilitate meaningful connections between pets and their owners. The vet-grade Churu treats, branded as Nourish, are specifically crafted to promote hydration, nutrition, and comfort, particularly in clinical settings. The creation of a stress-free atmosphere during veterinary visits is achievable through these thoughtful products.

Dr. Odeliah Bouganim, founder of SwiftVet and an ambassador for INABA, echoed this sentiment, emphasizing the significance of safe environments for animals. She highlighted that establishing trust is vital for the overall emotional well-being of pets and remarked on the essential role of positive experiences in achieving this goal.

Practical Tools for Veterinary Professionals


The collaboration between Fear Free and INABA provides practical tools aimed at reducing FAS during pet care, grooming, and training sessions. Dr. Marty Becker, the founder of Fear Free, welcomed INABA Foods into the fold, noting the importance of employing high-value treats to create positive experiences during examinations or treatments.

INABA's Churu treats are perfectly positioned to facilitate these moments. These lickable, squeezable purées encourage gentle, positive reinforcement during care routines, which is essential for alleviating stress and building trust in both pets and their caregivers.

High-Quality Ingredients for Pet Health


INABA Foods takes pride in crafting the treats with premium ingredients. The lineup features farm-raised chicken and wild-caught tuna, ensuring that every treat is grain-free, preservative-free, and devoid of artificial colors or flavors. In presenting high-moisture, low-calorie treats, INABA not only supports pets' physical health but also enhances emotional wellness by fostering trustful interactions.

Since its inception in 1958, INABA has maintained a commitment to delivering treats that are not only delicious but also healthy for pets. Pet parents across the globe have consistently relied on the quality products offered by INABA, now available at major retailers.

Conclusion


INABA's partnership with the Fear Free Preferred Product Program signifies a new chapter in enhancing pet care. By transforming everyday interactions into low-stress experiences, they pave the way for healthier and happier pets. Both INABA and Fear Free continue to advocate for the emotional well-being of animals, striving to leave a lasting impact on how pet care is perceived and delivered. For more information, pet enthusiasts can visit INABA Foods.

Topics Consumer Products & Retail)

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