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Vineyard Vines and Zac Brown Band: A Stylish Collaboration

Vineyard Vines, the lifestyle brand celebrated for its playful pink whale logo and the uplifting mantra of "Every Day Should Feel This Good," has announced an exciting partnership with the esteemed Zac Brown Band. This collaboration features a limited-edition capsule collection, blending Vineyard Vines' iconic coastal aesthetics with the Southern allure and musical roots of the award-winning group.

Celebrating Music and Memories

Launched on July 18, 2025, the exclusive collection encompasses a variety of t-shirts, polos, and hats adorned with logos from both brands. The collaboration is intended to resonate with the creativity and vibrancy that the Zac Brown Band continues to showcase throughout their career, creating memorable moments for their dedicated fans. This initiative stands as a wearable celebration of the shared values regarding hard work, commitment, and fun that both brands embody.

Ian Murray, Co-Founder of Vineyard Vines, expressed his excitement about the collaboration. He noted, "Zac is an old friend, and like Vineyard Vines, he and his band have tirelessly dedicated themselves to cultivating a loyal fanbase. From their early days to their current residency at the Sphere, Zac has remained grounded and committed to providing extraordinary performances enjoyed by audiences of every age. This collaboration is a testament to the shared journey our brands have experienced—rooted in dedication to deliver unforgettable experiences while keeping the essence of fun alive."

Shep Murray, also a Co-Founder, echoed this sentiment, stating, "It's an honor to partner with Zac Brown Band, especially during this remarkable time celebrating their Sphere residency. Their music encourages us to embrace life to the fullest while staying true to our own roots. We're thrilled about this initial offering and have more planned for later this year."

A Rich Legacy in the Making

Vineyard Vines was established in 1998 by brothers Shep and Ian Murray on the picturesque Martha's Vineyard. Initially launching with a single line of neckties, the brand has blossomed into a full-time lifestyle entity offering an extensive array of clothing and accessories for men, women, and children. Now with over 600 specialty stores featuring vineyard vines products, the brand has remained consistent in delivering its mantra of "The Good Life" to consumers.

Meanwhile, the Zac Brown Band has carved a significant niche in the music industry as a multi-platinum, GRAMMY Award-winning Southern rock ensemble. They have achieved monumental success with over 30.5 million singles sold, securing their place in music history. Throughout their decade-long journey, they have not only topped charts but also have captivated audiences with unforgettable performances, including setting records for consecutive sold-out shows at iconic venues like Fenway Park.

What to Expect?

The Vineyard Vines and Zac Brown Band capsule collection will be available exclusively at vineyardvines.com starting July 18, 2025. Fans and fashion lovers can expect to find vibrant designs that reflect the essence and spirit of both brands. As the launch approaches, customers are encouraged to act fast as the collection is limited-edition and expected to sell quickly.

For more information, visit www.vineyardvines.com and stay tuned for upcoming releases that further celebrate this collaboration.

In essence, this partnership not only symbolizes a fusion of lifestyle and music but also embodies a shared ethos of embracing joyful moments and living life to the fullest. From enjoying the beach in stylish apparel to rocking out at a Zac Brown Band concert, this capsule collection is set to enhance experiences and create lasting memories.