Discover the Elegance of HIROFU's New VIVACE Nylon Bags

HIROFU, a renowned women's bag brand under the World Group, is launching an innovative series called 'VIVACE' on August 1st. Made from high-quality nylon produced by one of the world's leading textile manufacturers, this new collection will be available at HIROFU stores nationwide and online.

About HIROFU

Founded in 1978, HIROFU is celebrated for its minimalist and contemporary styles that transcend trends. With a commitment to timeless design, the brand offers an array of products including shoes, bags, and accessories, all centered around the concept of simplicity and quality. Their approach ensures that every item remains relevant and stylish, regardless of changing fashions.

The VIVACE Bag Features

The VIVACE collection features two sizes of a 2-way shoulder bag, designed for versatility with wear options as either a crossbody or a one-shoulder bag. The name 'VIVACE,' meaning lively or spirited in Italian, perfectly encapsulates the essence of this new line, designed to inject a touch of vibrancy into daily life.

The bags are crafted with a high-density and glossy nylon that boasts an intriguing structure; when filled, they take on a plump, rounded form, and when emptied, they appear sleek and lightweight. This dual shape not only enhances portability but also allows the bags to transition effortlessly from casual outings to more formal occasions.

Elevated Design Elements

What sets the VIVACE bags apart is the fusion of nylon and leather, which elevates the typical sporty aesthetic associated with nylon bags. The bags feature carefully crafted piping along their beautiful curves and utilize original leather for the shoulder straps, resulting in a sophisticated allure that is uniquely HIROFU.

A gentle accessory also adds character to the design; a key charm that sways subtly while you walk serves as both a stylish element and a functional key holder. Hidden pockets allow for easy access to essential items like smartphones, integrating convenience seamlessly into the sophisticated design.

Perfect for Any Occasion

The VIVACE series is not just limited to everyday use; its compact form makes it an excellent choice for travel or as a commuting bag. The simple yet attractive design encourages you to take it everywhere, matching various moods and settings. With HIROFU's logo woven into the original lining and hidden pockets on the back, every detail reflects thoughtfulness and quality craftsmanship.

Pricing and Availability

- VIVACE Nylon 2-way Shoulder Bag (S): ¥36,600 (tax included)
- VIVACE Nylon 2-way Shoulder Bag (M): ¥88,000 (tax included)

To experience the allure of VIVACE firsthand, visit your nearest HIROFU store or explore it online.

Discover More

For further details, check the official online store: HIROFU Online Store.

Engage with HIROFU on social media for the latest updates:

- Instagram: @hirofu_official
- LINE: Join here

Brand Concept

HIROFU is driven by the principles of simplicity, minimalism, and contemporary design. Since its inception in 1978, the brand has continuously delivered products that highlight the quality of materials, ensuring an enduring appeal that withstands the test of time.

Company Overview

- Name: HIROFU Co., Ltd. (A subsidiary of World Group)
- Representative: Yoshiko Sasaki
- Location: 5F, KD Minami Aoyama Building, 3-1-31 Minami Aoyama, Minato-ku, Tokyo 107-0062
- World Corporate Website: World Group
- Official Online Store: World Group Official Store