#Japan #Tokyo #Retail Media #ONE COMPATH #Shufoo

Introduction to the Shufoo! Receipt Campaign

The retail media landscape is constantly evolving, with companies like ONE COMPATH spearheading innovative solutions. Launched in July 2023, the new Shufoo! Receipt Campaign promises to transform how brands engage with consumers. By utilizing the widely-adopted practice of receipt photography and submission, this program aims to enhance customer acquisition for retail businesses and boost sales through effective marketing strategies.

Background and Market Need

In recent years, there has been a marked increase in the retail media strategies that leverage consumer data for targeted marketing. Retailers are increasingly focused on initiatives that lead directly to purchases, enhancing the importance of measurable results and data feedback from media campaigns. However, many retailers find their operations cumbersome and intricate, which inadvertently adds to the workload of store staff. Hence, a streamlined operation that facilitates efficient campaign execution is essential for success.

Additionally, many existing retail media strategies predominantly utilize proprietary apps or digital signage, making it challenging for retailers to attract new customers. This is particularly pronounced among smaller retailers that struggle to develop robust digital infrastructures.

Recognizing these market challenges, ONE COMPATH has introduced the Shufoo! Receipt Campaign, taking advantage of the ubiquity of smartphones among consumers. Participants can photograph and submit receipts via the Shufoo! app, thereby receiving rewards and promotions that drive foot traffic and purchases, all while providing retailers with valuable data on customer behavior and shopping trends.

Key Features of the Campaign

The Shufoo! Receipt Campaign offers user engagement opportunities by hosting the Shufoo! Receipt Chance, where participants can win prizes like e-money by posting their receipts from participating stores and products. This initiative features several vital aspects:

• - Retailer-Centric Approach: By continually featuring a receipt campaign page in the Shufoo! app, retail companies can effectively promote their campaigns without needing to establish a separate digital framework.
• - Customer Acquisition: This program allows retailers to tap into customer segments they might not have reached otherwise, facilitating the acquisition of new clients.
• - Data-Driven Marketing: Retailers can gain detailed insights about purchasing patterns and customer demographics, which can significantly inform future marketing efforts.

One of the standout benefits of the Shufoo! model is the rich analytical capabilities it provides. Retailers receive comprehensive measurements of campaign effectiveness, including co-purchase analysis, buyer demographics, and regional purchasing trends. Partner brands benefit from detailed reports that help refine their strategies in collaboration with retailers, ultimately creating a shared pathway for continuous improvement.

Comprehensive Service Delivery

ONE COMPATH ensures a seamless process from the construction of campaign pages to the acceptance of entries and the analysis and reporting of purchasing data. This streamlined service minimizes the operational burden on participating businesses.

The Shufoo! Receipt Campaign also allows for both retailer-led and manufacturer-led initiatives, augmenting purchasing behavior while driving revenue growth. It also relies on ongoing campaigns that incentivize users with rewards, effectively encouraging consumer activity and collecting critical purchasing data.

Future Prospects

Looking ahead, ONE COMPATH aims to execute 120 campaigns annually under this initiative, targeting sales of 350 million yen by the end of fiscal year 2027. There are plans to bolster predictive analytic capabilities powered by AI, alongside collaborations with visit tracking technologies for enhanced marketing data offerings.

About Shufoo!

The Shufoo! platform, with over 16 million users monthly as of July 2024, stands as one of Japan's largest electronic shopping flyers. It integrates promotions from over 120,000 stores nationwide, providing users with access to listings from supermarkets, home centers, electronics stores, and drugstores. Shufoo! enhances shopping experiences through easy access to sales information, coupons, and recipe ideas, all available via a user-friendly app.

Since its inception in August 2001, Shufoo! has been managed by TOPPAN, and from April 1, 2019, it has been operated by ONE COMPATH, consistently striving to innovate the digital sales landscape in Japan.

For more information, visit Shufoo!.

About ONE COMPATH

Located in Minato City, Tokyo, ONE COMPATH was established on January 20, 1997, and boasts a capital of 1 billion yen. Under the leadership of CEO Rei Hayakawa, the company employs 134 individuals as of April 1, 2025. Alongside Shufoo!, they provide various services, including mapping search via Mapion and the walking app aruku&.

For further details, visit ONE COMPATH.