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Sweeten Your Rainy Days with Lemonhead® Ropes

This summer, the iconic candy brand Lemonhead® is tackling gloomy weather with a delightful initiative! With anticipation building for sunny Fridays, Lemonhead® is set to brighten any rainy day by offering complimentary deliveries of their newest product, Lemonhead® Ropes. Partnering with Gopuff, a leader in instant commerce, they're making sure that if rain is on the forecast, fun and flavor won’t be far behind.

What Are Lemonhead® Ropes?

After more than five years since their last product launch, Lemonhead® has introduced a fresh candy format that has already started creating a buzz. Lemonhead® Ropes feature a soft, tart center hugged by a chewy outer layer that packs the iconic lemon flavor candy lovers have cherished since 1962. This vibrant candy promises to deliver a tangy kick that fans will love.

How to Get Your Lemonhead® Ropes

To snag some of these new delicious Ropes, all you have to do is visit the Lemonhead® Ropes Virtual Sunshine Stand at www.LemonheadRopes.com, which will be open every summer Friday from May 30 to August 29. If rain is predicted for your area, simply enter your delivery address between 1 p.m. and 8 p.m. ET, and you could be among the lucky 10,000 recipients receiving four free packs of Lemonhead® Ropes delivered straight to your door.

Determining Rainy Areas

The selection of rainy regions will be based on forecasts from the National Weather Service (NWS), in conjunction with Gopuff's proprietary weather forecasting tool, Puffcast. So, get ready to enjoy carefree candy moments without the gloom! Each free package carries an approximate retail value of $7.96, providing both you and your loved ones with a shareable winter treat when the skies open up.

A Candy with History

Lemonhead® has been a nostalgic staple since its inception, known for its bold and distinctive lemon flavors. With the introduction of Lemonhead® Ropes, the brand aims to reinvent itself for a new generation, while still paying homage to its traditional roots.

Ashley Incarnato, the Senior Marketing Director at Ferrara®, emphasized the importance of this launch, stating, "The Lemonhead brand is an icon in the candy category. Our new Lemonhead Ropes reintroduce the classic lemon flavor that consumers love in a modern new format to refresh summertime routines unexpectedly—rain or shine."

More Than Just Candy

Beneath the vibrant candy coating lies a story of longevity and connection. Ferrara®, which oversees the Lemonhead brand, has been providing sugary delights for over 115 years, holding a variety of beloved products that span across generations. The company is dedicated to creating memorable moments of sweetness and celebration—one candy at a time.

As Ferrara continues to grow, they remain committed to pioneering consumer insights and fostering strong retailer relationships to ensure every candy lover can enjoy Ferrara creations.

Stay Updated

For real-time updates and promotional activities, candy enthusiasts are encouraged to follow Lemonhead on their official social media platforms, including Instagram and Facebook. Whether you're a lifelong fan or new to their products, Lemonhead® Ropes promises to bring a splash of joy into your rainy summer days.

Conclusion

This innovative initiative not only aims to lighten the mood during inclement weather but also encourages a sense of community as families and friends share these delightful treats together. So this summer, don’t let a little rain dampen your plans; instead, let Lemonhead® Ropes brighten your day by bringing a taste of sunshine to your home.

For more information, visit Ferrara's official website or follow them on LinkedIn or your preferred social platform. Elevate your summer experience with Lemonhead® Ropes, whether it’s sunshine or rain!