#Japan #Saitama #Everyday #Every Nyan #Toy Contest

The Birth of the 'Every Nyan' Plush Toy

In a remarkable fusion of creativity and childlike wonder, the 'Every Nyan' plush toy has made its official debut as a prize at the popular crane game theme park, 'Everyday,' operated by Toyo Corporation. This charming plush toy emerged victorious from their inaugural 'Original Idea Award' for children, with young inventor Wako's concept taking the top spot.

From July 19 to August 31, 2025, the contest invited young minds to submit ideas for desirable crane game prizes. After an initial round of evaluation, the selected entries were displayed at the amusement center, allowing visitors to vote using stickers. Wako, who was merely 12 at the time, wowed audiences with her design for the 'Every Nyan' plush, representing her passion for both cats and the experiences shared with her family at 'Everyday.'

Wako's inspiration for 'Every Nyan' came from her fond memories of visiting the 'Everyday Tama no Kuni' location, where staff provided assistance during her visits. She wished for a cat that would offer help just as the employees did, thus creating a connection between her love for felines and her family outings. This heartfelt idea resonated with many and emerged as the clear winner in the children's division, highlighting the rich imagination that can blossom from simple experiences.

A Journey from Idea to Reality

Once the contest results were announced, the team at Toyo Corporation prioritized Wako's sentiments during the development phase of the plush toy. Not only was Wako awarded a prize and invited to the store for a special presentation, but she also collaborated closely with the merchandise development leader to refine her original design into a tangible product. Discussions revolved around the vision behind the plush, focusing on its design elements and the qualities that Wako wished to be incorporated.

This innovative approach reflects Toyo’s commitment to transforming ideas from customers into reality, nurturing creativity and empowering children to see their thoughts materialize. The completed 'Every Nyan' plush is a vibrant representation of this initiative and a testament to the collaborative spirit that defines the relationship between the company and its young visionary.

The Reveal of 'Every Nyan'

On August 10, 2026, a special presentation ceremony showcased the finalized plush to its creator, Wako. Watching her beloved drawing transformed into a tangible plush was an overwhelming moment, one that filled Wako with joy as she exclaimed, 'The quality exceeded my expectations, and I'm so happy!' This particular moment encapsulates the essence of the contest—the thrill of seeing one's dreams realized and the impact of community engagement in bringing those dreams to fruition.

The 'Every Nyan' plush toy, available in three different sizes (L, M, and S) from August 7, 2026, recognizes the importance of children's perspectives, with each size catering to various preferences. The debut will take place at select locations, emphasizing Toyo’s ongoing effort to create exciting prizes as a part of the crane game experience.

Embracing Creativity at Toyo Corporation

At Toyo Corporation, the philosophy goes beyond merely providing crane game prizes; it's about cultivating an environment where the playful ideas of customers can flourish. By working alongside the community, they strive to foster new and exhilarating experiences, spreading happiness and joy. As Wako's heartfelt idea became an official prize, it symbolized the transformative magic that can happen when imagination is encouraged and talents are recognized.

In a world where creativity knows no bounds, Toyo Corporation continues to invite everyone to envision what could be made, making every visit more than just a simple game—but an opportunity to dream big and create lasting memories.