Supreme Group Expands Capabilities with Acquisition of Nimble Works and Vital Works
On May 7, 2025, Supreme Group announced a significant advancement in its strategic portfolio by acquiring Nimble Works and its sister agency Vital Works. This notable acquisition marks Supreme Group's eighth, bolstering its commitment to transforming the landscapes of healthcare and life sciences marketing.
Founded in the New York area by industry veterans Barbara Pantuso and Lisa Reid, Nimble Works has earned a reputation for its ability to simplify complex challenges within health technology and biopharmaceutical sectors. The agency's mission is driven by a passion for translating high-level scientific concepts into digestible brand narratives, thus making their expertise crucial for clients aiming for impactful communication.
The insights and agility provided by the Nimble Works team are considered assets that will align perfectly with Supreme Group's objectives. Tom Donnelly, the CEO of Supreme Group, stated, "The fusion of strategic acumen and agile execution that Barbara and her team bring is what sets them apart. At Supreme, we are creating an integrated platform designed to enable our clients to navigate complexities confidently and swiftly."
As part of the Supreme Group umbrella, the founding team of Nimble Works will continue to lead their agency, fostering collaboration across the group to streamline brand, creative, and digital endeavors. The move aims to integrate various competencies under one roof, ensuring that creativity, performance, and strategic insight are seamlessly interwoven into the organizational fabric.
Barbara Pantuso shared her enthusiasm about the acquisition, highlighting how being part of Supreme Group opens up new avenues for delivering innovative solutions powered by AI. She expressed that the partnership would enhance their capabilities in providing rapid and flexible strategies for clients across the healthcare spectrum.
Lisa Reid echoed these sentiments, noting the strength of collaboration within Supreme Group and its potential to unleash powerful creativity alongside robust analytical capabilities that can yield substantial business outcomes.
This acquisition comes during a period of growth and increasing demands for rapid and effective marketing strategies within the healthcare sector. Supreme Group is set on a trajectory to remain a frontrunner by emphasizing creativity and intelligence in its approach to healthcare marketing.
Nimble Works, alongside Vital Works, has played a significant role in helping its clients enhance their brand voices and adapt to market changes through innovative communication strategies. In a commentary on the future, Reid added, "We look forward to working closely with all agencies within the Supreme Group framework, delivering exceptional value to our clients by leveraging new insights and strategies."
About Supreme Group:
Supreme Group is a uniquely integrated platform tailored specifically for the healthcare and life sciences sectors. With support from Trinity Hunt Partners, the company combines specialized agencies focusing on brand strategy, public relations, creative endeavors, and digital performance. By harnessing AI and strategic insight, Supreme Group aims to achieve measurable impact in every initiative they take on.
The Legacy of Trinity Hunt Partners:
Trinity Hunt Partners, a private equity firm managing over $2 billion in assets, has a mission centered around building leading service organizations, particularly within the healthcare and consumer services domains. Their proven track record in fostering growth in service-oriented businesses aligns perfectly with Supreme Group's vision.
As both Nimble Works and Vital Works embark on this new chapter, they remain committed to advancing health innovations through precise and engaging marketing strategies that resonate in an ever-evolving marketplace. To discover more about these agencies, visit Nimble Works and Vital Works.
Founded in the New York area by industry veterans Barbara Pantuso and Lisa Reid, Nimble Works has earned a reputation for its ability to simplify complex challenges within health technology and biopharmaceutical sectors. The agency's mission is driven by a passion for translating high-level scientific concepts into digestible brand narratives, thus making their expertise crucial for clients aiming for impactful communication.
The insights and agility provided by the Nimble Works team are considered assets that will align perfectly with Supreme Group's objectives. Tom Donnelly, the CEO of Supreme Group, stated, "The fusion of strategic acumen and agile execution that Barbara and her team bring is what sets them apart. At Supreme, we are creating an integrated platform designed to enable our clients to navigate complexities confidently and swiftly."
As part of the Supreme Group umbrella, the founding team of Nimble Works will continue to lead their agency, fostering collaboration across the group to streamline brand, creative, and digital endeavors. The move aims to integrate various competencies under one roof, ensuring that creativity, performance, and strategic insight are seamlessly interwoven into the organizational fabric.
Barbara Pantuso shared her enthusiasm about the acquisition, highlighting how being part of Supreme Group opens up new avenues for delivering innovative solutions powered by AI. She expressed that the partnership would enhance their capabilities in providing rapid and flexible strategies for clients across the healthcare spectrum.
Lisa Reid echoed these sentiments, noting the strength of collaboration within Supreme Group and its potential to unleash powerful creativity alongside robust analytical capabilities that can yield substantial business outcomes.
This acquisition comes during a period of growth and increasing demands for rapid and effective marketing strategies within the healthcare sector. Supreme Group is set on a trajectory to remain a frontrunner by emphasizing creativity and intelligence in its approach to healthcare marketing.
Nimble Works, alongside Vital Works, has played a significant role in helping its clients enhance their brand voices and adapt to market changes through innovative communication strategies. In a commentary on the future, Reid added, "We look forward to working closely with all agencies within the Supreme Group framework, delivering exceptional value to our clients by leveraging new insights and strategies."
About Supreme Group:
Supreme Group is a uniquely integrated platform tailored specifically for the healthcare and life sciences sectors. With support from Trinity Hunt Partners, the company combines specialized agencies focusing on brand strategy, public relations, creative endeavors, and digital performance. By harnessing AI and strategic insight, Supreme Group aims to achieve measurable impact in every initiative they take on.
The Legacy of Trinity Hunt Partners:
Trinity Hunt Partners, a private equity firm managing over $2 billion in assets, has a mission centered around building leading service organizations, particularly within the healthcare and consumer services domains. Their proven track record in fostering growth in service-oriented businesses aligns perfectly with Supreme Group's vision.
As both Nimble Works and Vital Works embark on this new chapter, they remain committed to advancing health innovations through precise and engaging marketing strategies that resonate in an ever-evolving marketplace. To discover more about these agencies, visit Nimble Works and Vital Works.
Topics Business Technology）
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