#United States #Chicago #PRE Brands #Grass-Fed #Ground Beef

Pre® Brands Expands Grass-Fed Ground Beef Line

In an exciting move, Pre® Brands, a leading name in grass-fed and grass-finished premium beef, is set to enhance its product availability across select Kroger store locations starting March 2025. This expansion responds to the growing consumer preference for healthier meat options, particularly ground beef that offers superior nutritional benefits compared to traditional USDA choice alternatives.

Nicole Schumacher, Chief Marketing Officer of Pre® Brands, emphasized the brand's commitment to both retail partner success and customer satisfaction. She noted that as health-conscious consumers increasingly seek nutritious and delicious options to complement their diets, the introduction of Pre® ground beef is perfectly timed. With more shoppers gravitating towards lean proteins, the company anticipates that its products will soon become staples on grocery lists nationwide.

Growing Demand for Healthier Beef

Statistics highlight a remarkable trend, with unit consumption of ground beef rising by an astonishing 72%. Pre®'s beef products are already available at various grocery chains across the nation, including Harris Teeter and Mariano’s, and the addition of Kroger to their distribution list represents a significant opportunity for the brand.

The expansion encompasses Kroger’s Columbus, Dillon's, and Ralph's locations in Ohio, Kansas, and California, translating to a 45% increase in Pre® product availability within the Kroger network. With the grilling season approaching, Pre®’s lineup—including their lean ground beef options and better-for-you steaks—perfectly caters to diverse culinary occasions, from family dinners to summer barbecues.

Why Choose Pre® Ground Beef?

Pre® insists that its offerings stand out not only for their quality but also for their health benefits. The ground beef products, available in 92% and 95% lean variants, are sourced from cattle that graze year-round on nutrient-dense grasses in New Zealand and Australia. This process ensures that the cattle meet the highest standards in the world, resulting in beef known for its superior flavor and quality.

Compared to USDA Choice selections, Pre® beef products are on average 62% leaner and have 37% fewer calories. Each serving boasts up to 31 grams of protein and significant amounts of omega-3 fatty acids and conjugated linoleic acids (CLAs), not to mention essential vitamins and minerals like iron and zinc.

Beyond Ground Beef

While the expansion notably includes various ground beef options—such as 85%-15%, 92%-8%, and 95%-5% blends—Pre®'s product portfolio also showcases a range of steaks, seasonal items, and burger patties, appealing to many culinary preferences. The brand has gained recognition as the leading provider of healthier steak options in the nation, with a diverse lineup that includes classic cuts like Ribeye and Filet Mignon.

Overall, Pre® Brands is not just focusing on immediate market demands; they are also committed to sustainable practices. Their beef meets various certification criteria, including being Non-GMO, Halal compliant, and fitting into popular diets like Whole30, Paleo, and Keto.

As consumers become more aware and concerned about their food sources, the importance of transparency from pasture to plate becomes increasingly vital. PRE® Brands strives for this transparency by maintaining a 100% grass-fed and grass-finished standard, ensuring that consumers know where their food comes from and how it’s produced.

For those seeking to incorporate healthier options into their meals, Pre® offers an easily navigable store locator on their website so consumers can find their products readily available at local retailers. With a growing commitment to health-focused solutions, Pre® Brands promises to satisfy the needs of health-conscious customers while appealing to the culinary aspirations of everyday cooks.

For more information on the expanded offerings and where to find Pre® beef products, visit www.EatPre.com or follow the brand on social media to stay updated on the latest developments.