#Japan #IPG #Minato-ku #G-Guide #TopVideo

IPG Adds Video Advertising Feature to G-Guide Platform

In a major development set to launch in September 2025, IPG, based in Minato-ku, has introduced a new video advertising feature called 'TopVideo' on its electronic program guide service, G-Guide. This new functionality will display video advertisements prominently at the top section of the G-Guide homepage, which is the most visible area for users.

The Importance of Video Content in Advertising

As video content becomes more critical in information gathering, businesses must effectively use this medium to showcase their products and services. G-Guide attracts a large number of users searching for television program details, content distribution information, and talent appearances. Thus, implementing a dedicated video advertisement section can significantly enhance the visibility of promotional content.

With 'TopVideo', companies can now utilize this space for a variety of promotional purposes, including new movie trailers, music festival announcements, new product launches, and local outing information. This approach enables businesses from various industries to connect directly with entertainment-seeking users.

Key Features of the 'TopVideo' Ad Space

Fully Integrated Advertisement Space

The TopVideo advertisements will be featured at the first view of the G-Guide homepage, ensuring immediate visibility.

Auto-Playback Feature

Upon being displayed, the video ads will automatically start playing in a muted state. Users can tap on a speaker icon if they wish to hear the audio, making for an unobtrusive user experience while still effectively conveying the message.

Follow-Scroll Display

As users navigate and scroll through the website, the video advertisement will remain fixed at the top of the screen until it finishes playing, which helps maximize audience reach and encourages complete views.

Smooth Transition to Detailed Pages

Advertisers can set custom transitions to specific URLs, allowing users to click on the video or a button to smoothly navigate to detailed information on either their PCs or smartphones.

Targeted Advertising Options

The service enables detailed targeting, allowing advertisers to reach audiences based on specific broadcast areas or regions, making the advertising even more effective.

By incorporating the TopVideo feature, IPG aims to enhance how advertisements are experienced by users. The video format supports broader brand recognition, encourages program viewership, and boosts purchasing intent.

IPG's Commitment to Enhancing User Experience

IPG is dedicated to improving user convenience while developing diverse advertising solutions that cater to varying needs. The introduction of the TopVideo feature is part of IPG’s broader strategy to innovate and adapt to the changing landscape of digital advertising.

About IPG

Established on April 22, 1999, IPG is an official partner that provides content information from broadcasting stations and distribution companies across Japan. The company manages the G-Guide electronic program guide service and works towards optimizing the matching process between users and viewing content.

By effectively delivering viewing content to consumers, IPG aims to foster a fulfilling entertainment experience in people's lives.

With a strong commitment to enhancing user engagement and interactivity, IPG continues to play a vital role in the evolution of broadcasting and advertising technologies.

For more information, visit IPG's official website or follow them on Facebook and X.

G-Guide is based on electronic program guide technology developed by Xperi Inc. and/or its affiliates, provided by IPG.

TiVo, G-Guide and the G-Guide logo are trademarks or registered trademarks of TiVo Brands LLC and/or its affiliates in Japan.