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Revolutionizing Fan Engagement in Tennis with AI

The world of tennis is evolving, and at the forefront of this transformation is the introduction of 'Ally', a state-of-the-art AI chatbot developed through a collaboration between Infosys and the Association of Tennis Professionals (ATP). This innovative tool aims to deepen fan interactions and accessibility within the tennis community, enhancing the overall viewing experience.

Infosys, a leader in digital services and consulting, has been a key player in the ATP's digital journey for over a decade. Their continued partnership, which has now been extended until 2028, reflects both organizations' commitment to utilizing advanced technology to elevate the sport. As digital landscapes continue to shift, the integration of AI into tennis is set to revolutionize how fans engage with their favorite players and tournaments.

Introducing Ally

Ally, powered by Infosys Topaz™, leverages cutting-edge generative AI technology. This chatbot is more than just a virtual assistant; it brings tennis to life through intelligent, human-like interactions. Fans can access a wealth of real-time information, including match statistics, tournament schedules, and player comparisons. By answering questions in a conversational manner, Ally provides a streamlined experience for both seasoned fans and newcomers alike.

The goal of Ally isn't just to inform but to engage fans in a meaningful way. Designed for tennis enthusiasts and professionals—including players, coaches, and journalists—Ally transforms passive viewing into active participation. Through its ability to hold intelligent discussions, it makes tennis more interactive, fostering a deeper connection between fans and the sport.

Continuous Improvement and Security

Ally is not a static tool; it evolves through continuous learning. This adaptive nature allows it to improve interactions over time, aligning with the growth and changes within the tennis ecosystem. Integrated with the ATP Stats Centre, the chatbot guarantees accurate information backed by robust security measures, ensuring that all data is verified and compliant with privacy standards. Features include content filtering to eliminate misinformation and protect personally identifiable information (PII), creating a secure environment for all users.

As tennis continues to attract a global fanbase, Ally serves as a testament to the sport's commitment to innovation and sustainability, paralleling ATP's other initiatives such as the Carbon Tracker. This initiative, launched in 2025, has enabled players to measure and reduce their travel emissions, demonstrating how technology can positively impact the environment as well.

The Future of Tennis Interaction

Chris Dix, the Chief Technology Officer of ATP, emphasizes the importance of this technological evolution: "Over the last decade, Infosys has played a crucial role in enhancing our sport through digital solutions. As AI and data become central to our operations, we look forward to leveraging their technological expertise to deliver more deep and innovative experiences to our players and fans. Ally marks the next step in our journey, using AI to transform how fans follow the game."

Moreover, Sumit Virmani, Chief Marketing Officer at Infosys, shares the vision of making tennis more accessible to a broader audience. He explains, "With Infosys Topaz and our deep expertise in AI, we are making tennis more engaging for every fan. Ally represents a pivot from passive watching to meaningful interaction, creating a space where even casual fans can connect with the sport through natural and intuitive conversations. Our goal is to simplify complexity and spark curiosity, allowing millions around the world to experience tennis in an immersive way."

The launch of Ally is not just a milestone for Infosys and the ATP, but a significant step toward integrating advanced technology in sports. By 2028, fans can expect even more innovations as the partnership continues to evolve, paving the way for a future where every tennis enthusiast can enjoy a richer, more interactive experience.

For more information on Ally and other ATP initiatives, please visit www.atptour.com.