#USA #Los Angeles #Johnnie Walker #Sabrina Carpenter #Go Go Highball

Johnnie Walker Celebrates Music's Biggest Weekend with Go Go Highball

This weekend, Johnnie Walker, the world's leading Scotch whisky brand, draws attention to its signature cocktail, the Go Go Highball, inspired by collaborator, Grammy-nominated artist Sabrina Carpenter, during one of the most prominent music events in Los Angeles.

A Star-Studded Weekend

As the centerpiece of this event-filled weekend, Johnnie Walker is set to showcase the Go Go Highball — a cocktail created in honor of Carpenter, who is nominated for six Grammy Awards. The brand is exclusively partnering with Universal Music Group’s major events over this weekend, creating a vibrant atmosphere filled with energetic celebrations.

The festivities kicked off spectacularly, with Johnnie Walker illuminating the Los Angeles skyline through large-scale animations, paying homage to the music industry. The celebration took a glamorous turn with a private party inspired by Carpenter at the famous Max and Helen’s on Larchmont Boulevard, completely transforming it into a whimsical location featuring cherry-themed decor and floral accents that evoke a playful romantic glam ambiance.

Throughout the weekend, Johnnie Walker will maintain its role as the exclusive spirits partner at various significant pre and post-event celebrations, making the Go Go Highball the drink of choice among industry nominees, artists, and winners.

The Go Go Highball Experience

The Go Go Highball is not just any drink; it's a manifestation of Carpenter's latest album and symbolizes her artistry. Alongside the refreshing cocktail experience, the brand has also designed a sparkling crystal-embellished Highball pouch as keepsakes for brand friends, adding a touch of glamour to the event.

For a limited time, patrons can enjoy the Johnnie Walker Black Label Go Go Highball at selected bars in Los Angeles, including iconic venues like the Melrose Umbrella, Roger Room, and Hotel Figueroa. This initiative aims to offer fans an immersive experience that blends the excitement of the music world with the renowned quality of Johnnie Walker whisky.

A New Chapter in Partnership

This exciting weekend also signifies the growth of Johnnie Walker's collaboration with Sabrina Carpenter, initially announced in summer 2025. John Williams, Global Whisky Director at Diageo, expressed, “This moment is the perfect celebration of our partnership with Sabrina. We wanted to create the Go Go Highball as a tribute to her incredible journey and achievements as an artist, coinciding with the biggest weekend in music.”

By aligning with influential voices like Carpenter, Johnnie Walker strives to tell unique stories of progress and reshape how people consider enjoying their whisky, from iconic stages to nightlife destinations throughout Los Angeles and beyond.

Johnnie Walker continues to bridge the gap between whisky and contemporary culture during this monumental weekend, proving that it's not just about the drink but about celebrating achievements, artistry, and unforgettable moments in the music industry. Whether you’re attending the events or enjoying the Go Go Highball at a bar, this weekend promises to create lasting memories and joyful celebrations.

Join the lively festivities and raise a glass to not only the music but also to the stories, artistry, and history that make this celebration unforgettable.