#Japan #Tokyo #Uber Eats #Lawson #Ponta Points

Lawson Partners with Uber Eats for Ponta Points Program

In a groundbreaking move, Lawson Inc., headquartered in Shinagawa, Tokyo, has announced a new initiative in collaboration with Loyalty Marketing, based in Shibuya, Tokyo. Beginning on April 15, 2025, customers will be able to accumulate Ponta points through purchases made at Lawson stores on the Uber Eats platform. This service is designed to enhance customer convenience and satisfaction, responding to the increasing demand for integrated shopping experiences.

Earning Points Made Simple

For those who frequent Lawson, the process is straightforward. Once on the Uber Eats app, users simply need to access the Lawson store page and enter their Ponta membership ID before making a purchase. For every 200 yen spent (exclusive of tax), customers will earn one Ponta point. This new offering is available at approximately 7,000 Lawson locations nationwide that are part of the Uber Eats network. The Ponta points can then be redeemed at over 310,000 affiliated businesses across the country, ensuring a broad use for the rewards earned.

To celebrate this new partnership, Lawson and Loyalty Marketing will host a special promotion from April 15 to April 21, 2025, where customers can earn a bonus of 100 Ponta points. To qualify, customers simply need to enter their Ponta membership ID while purchasing items on the Lawson Uber Eats page during this promotional period. This effort reflects both companies' commitment to enhancing user experience through added value and ease of use.

How It Works

Service Details

• - Launch Date: April 15, 2025
• - Usage Method: Enter Ponta membership ID on Lawson's store page within Uber Eats prior to making a purchase
• - Point Accumulation: Earn 1 Ponta point for every 200 yen spent (tax excluded)

Note: After the first purchase, entering the Ponta ID will no longer be required for subsequent transactions. Points are expected to be credited approximately three months after the purchase. Please be aware that delivery fees and other charges are not eligible for point accumulation.

Campaign Overview

• - Promotion Duration: April 15, 2025 - April 21, 2025
• - Participation Method: Enter your Ponta membership ID during the purchase to qualify
• - Bonus Offer: Each customer who meets the eligibility criteria will automatically receive 100 Ponta points.

The points for this campaign are expected to be credited around late June 2025.

What is Ponta?

Ponta, managed by Loyalty Marketing, is a universal point service that has been in operation since March 2010 and boasts over 100 million members. Built around the concept of being convenient, rewarding, and enjoyable, Ponta points can be utilized at around 310,000 locations nationwide, covering daily consumption, living infrastructure, and online services. For inquiries regarding new point partnerships, interested parties can visit Loyalty Marketing's Business page.

Lawson and Loyalty Marketing’s collaborative effort marks a significant enhancement in customer engagement, making every purchase through Uber Eats not only a meal decision but also a step toward greater savings and value in everyday shopping. This pioneering initiative promises to elevate the shopping experience for both Lawson and Uber Eats customers alike, paving the way for future innovative features in the digital shopping domain.