#United States #Minneapolis #Target Corporation #Good Little Garden #Floral Brand

Target Launches Good Little Garden

In an exciting venture aimed at expanding its floral offerings, Target Corporation has introduced Good Little Garden, a new standalone brand dedicated to fresh flowers and plants. This initiative caters to the growing desire of customers for year-round access to a diverse range of floral options. With products starting as low as $6, shoppers can easily elevate their everyday lives or commemorate special occasions with colorful blooms and potted plants.

Fresh Floral Offerings

Good Little Garden features over 60 varieties of flowers and plants, perfect for various occasions or just to brighten up any space at home. The collection includes:

• - Bouquets of roses, tulips, and carnations starting at just $6
• - Potted plants including succulents and orchids, beginning at $15
• - Special seasonal arrangements for occasions like Mother's Day and graduations, which are available from $10
• - Seasonal decorations that enhance celebrations throughout the year, from spring festivities to winter holidays.

Lisa Roath, Executive Vice President and Chief Merchandising Officer at Target, expressed her enthusiasm about the launch, stating, "Fresh flowers and plants significantly contribute to celebrating seasonal moments and everyday joy. I am thrilled to present our unique assortment in Good Little Garden, positioned to meet customer needs effectively."

Responding to Customer Demand

Since the introduction of seasonal floral items as part of its party supply range, floral sales at Target have seen an impressive triple increase since 2020. This significant growth reflects customer demand for a more extensive floral variety, reinforcing Target's commitment to enhancing their shopping experience beyond just special events. Good Little Garden is designed to be a reliable floral source for all occasions, making floral shopping not just convenient but enjoyable as well.

Special In-Store Events

To kick off the launch and celebrate Mother's Day, Target is hosting in-store events across select locations on April 27. These events will feature giveaways and an interactive "build your own bouquet" activity, allowing customers to engage with the brand first-hand while enjoying the beautiful varieties offered.

Easy Shopping Experience

Good Little Garden products are available now at Target stores nationwide. To simplify the shopping process, customers can utilize Target's same-day services such as Drive Up and Order Pickup. Additionally, Target Circle 360 members can take advantage of same-day delivery options for orders over $35, making it easier than ever to surprise loved ones with delightful floral gifts, especially during the busy Mother's Day season.

Target Corporation has always aimed to create enriching shopping experiences for families, and with Good Little Garden, they are reinforcing their dedication to quality, accessibility, and joy in everyday life. For more information about Good Little Garden and to explore the delightful offerings available, visit your local Target store or check online at Target.com.

Target's Commitment to Community

Established in 1946, Target has a longstanding tradition of giving 5% of its traffic back to the communities it serves, resulting in millions of dollars each week. This commitment not only enhances their brand integrity but also showcases their dedication to broader social responsibilities whilst making their products accessible to all.

In conclusion, the launch of Good Little Garden marks a pivotal moment for Target as it cultivates a flourishing floral destination. Customers can look forward to exploring vibrant blossoms paired with exceptional quality and convenience that Target continually strives for.