Celebrating Five Years of Health and Wellness at Dear Life Select Shop with Special Events!

Celebrating a Milestone at Dear Life

Dear Life -Ethical x Fitness-, operated by Road Corporation in Shinagawa, Tokyo, is proud to announce its fifth anniversary on July 1, 2026. To show appreciation to customers, the shop is hosting a special event to celebrate this occasion.

Beginning July 1, visitors will have the chance to experience a variety of events that celebrate both beauty and health. With collaborations, gift opportunities, and engaging social media activities, there's lots to look forward to!

Community Collaboration Event

One of the highlights is the collaboration with the North Shinagawa Shopping Street. In honor of the fifth anniversary, Dear Life will work with the popular bistro and sweets shop, mista corta. They will be offering limited-edition sweets featuring the shop's original protein, Coloré, which was launched in December 2025.

For more on mista corta and their delightful offerings, check their Instagram.

Gratitude and Givebacks Event (July 1 - August 31)

As a way to express gratitude to local residents and commuters, Dear Life has planned a special promotion. Simply visiting the shop and mentioning the feature article or presenting a paper flyer can earn one lucky visitor a complimentary product of their choice!

Examples of Complimentary Products:

- Sweet potato chips
- Protein drink, MURB
- Sample of the original protein, Coloré
- Two packs of Be Green (powdered green smoothie)
- Travel-sized Be shampoo & conditioner
- 30-minute O2 capsule session (reservation needed)
- Free InBody measurement

Note: Availability is limited, and items may differ from images shown.

Exciting Expansion of Training Events

In 2026, Dear Life has hosted monthly training events, and to further enhance the celebration, the store will collaborate with a local exchange facility for special training sessions. These events, scheduled for July and August, will offer more people the opportunity to experience the unique training regimens the shop has to offer, including photos from previous training sessions.

Social Media Highlights

Dear Life will also share a video recap on Instagram, showcasing the journey of the past five years. Keep an eye out for these delightful reels! Follow the journey on Instagram.

Looking Ahead to Year Six

Reaching this five-year milestone is entirely due to the support of loyal customers, and Dear Life thanks each person sincerely. The shop continues to focus on offering ethical products while ensuring that through fitness, a space for connection and new value creation emerges.

Throughout its fourth year, Dear Life actively developed its original protein and expanded its team of trainers. As they move into their fifth year, the commitment remains to deliver exceptional products and experiences that satisfy customer needs. The store looks forward to ongoing challenges as they prepare for their sixth year.

Dear Life is dedicated to collaborating with local businesses in the North Shinagawa Shopping Street to foster community activities that will energize the entire neighborhood. The team aspires to make living in the area not only enjoyable but filled with hope.