#Bunkyo #audiobook.jp #Otobank #Corporate Learning

March 3rd: Celebrating Audiobook Day

March 3rd is officially designated as Audiobook Day in Japan, celebrated since 2011 to promote the culture of audiobooks and their accessibility. Amidst a return to office work after pandemic-related remote work, the significance of commute time is gaining attention. This article delves into how audiobooks are transforming these previously viewed "dead hours" into valuable opportunities for learning.

Understanding Audiobook Day

The date March 3rd is a clever play on words in Japanese: the sounds "mi" (3) are reminiscent of the word for ears, reinforcing the audio aspect of audiobooks. This day serves to encourage cultural growth around the availability and enjoyment of audiobooks.

The Transformation of Commute Time

Recent findings shared by Otobank, a company based in Bunkyo, Tokyo, indicate a significant increase in the perception of commute time. Their recent report,