Insights from a Survey on Real Estate Agency Usage Among High-End Apartment Residents

Recent findings from a survey conducted by Rexsol, a Tokyo-based company specializing in high-end rentals, reveal the preferences and satisfaction levels of residents living in luxury apartments across the Kanto and Kansai regions. The survey targeted individuals residing in rental properties with a monthly rent exceeding 200,000 yen and aimed to understand the decision-making process when selecting a real estate agency.

Survey Overview

The survey, which ran from November 11 to 18, 2025, involved a web-based questionnaire directed at a primary audience of high-income renters. With a respondent count of 42, the results indicate significant trends among this demographic. A key finding showed that over half (50%) of the respondents had consulted with two or more real estate agencies before finalizing their rental decisions, underscoring the importance of comparing multiple options in the high-end market.

Key Findings

1. Rental Prices and Income Distribution

The survey highlighted that 73.8% of the luxury apartment residents earn an annual income of over 6 million yen, with 23.8% earning more than 12 million yen. This suggests that the population residing in these premium accommodations predominantly consists of middle to high-income earners, reflecting their ability to afford such living arrangements.

2. Choice of Real Estate Agency

When it comes to choosing a real estate agency, the primary factor influencing the decision was the ability to show property options that matched the tenant's preferences, accounting for 29.7% of the responses. This emphasizes that potential renters are prioritizing the quality of properties presented to them over other factors, such as the agency's reputation or the agent's personal qualities.

Interestingly, only 11.9% of the respondents did not utilize a real estate agency at all. Those who opted out typically engaged directly with management companies or property owners.

3. Satisfaction Levels

A noteworthy statistic from the survey is that 73% of renters expressed a positive satisfaction level with their chosen real estate agencies. This indicates a general trust and approval of the services provided; however, it's also important to note that around 24.3% maintained a neutral stance regarding their satisfaction, while a mere 2.7% reported dissatisfaction.

Conclusion

The survey illustrates that high-end rental property seekers have specific expectations when dealing with real estate agencies: primarily, they want agencies that can understand their needs and present suitable options efficiently. The substantial number of respondents who consult multiple agencies signifies a trend towards thorough research and consideration before making a decision.

Rexsol is positioned perfectly to meet these demands, offering not just access to a variety of luxury properties but also a commitment to understand each client's unique housing requirements.

Call to Action

Prospective renters are encouraged to engage with Rexsol for their apartment search. The team at Rexsol is dedicated to providing tailored services that align with the client's lifestyle and preferences, ensuring a high-end living experience. Those interested can find more information on the vacant properties and consult with experienced agents via the Rexsol website, where further details of the survey findings are also available.