#Japan #Tokyo #ELIS #Luna Fit #Ayami Nakajo

New Commercial for ELIS Luna Fit Featuring Ayami Nakajo

On April 10, 2025, Daio Paper Corporation will launch its new TV commercial for ELIS, showcasing a groundbreaking product called "Luna Fit." The commercial, titled "Choi Zure Stress" or "Slipping Stress," stars the well-known talent Ayami Nakajo. In this ad, Nakajo portrays a relatable working woman who addresses the common discomfort many women face during their menstrual cycles: the stress that comes from a slipping or shifting pad. The commercial emphasizes how Luna Fit can help restore a sense of freedom and ease in daily life for women on the go.

The Concept Behind the CM

The title of the new commercial reflects a common yet often unspoken issue: the "slipping stress" many women experience with menstrual pads. Nakajo's role is to empathize with these experiences while encouraging viewers to embrace the comfort that Luna Fit offers. With its innovative "Slide Fit Absorption" technology, this new pad is designed to move with the body, significantly reducing discomfort and irritation. The visual storytelling captured in this commercial centers around Nakajo observing a busy working woman’s daily life under a bright, clear sky. From the morning commute to meetings at work and various errands, the ad captures the subtle moments when a pad might shift just enough to cause a moment of annoyance. Nakajo compassionately suggests, "Say goodbye to the discomfort with Luna Fit!" conveying a sense of ease through her gentle expression and encouraging demeanor.

Highlights of the TV Commercial

The TV commercial is divided into two lengths: 15 and 30 seconds, both highlighting the target audience's daily struggles while recommending the new product. Nakajo delivers her lines with a natural grace, dancing lightly throughout the scenes, capturing the essence of what it means to feel unencumbered during one of life’s more challenging moments. The breezy and refreshing atmosphere created in the ad reflects the liberation Luna Fit promises.

Behind the Scenes: Filming Insights

During the shoot, Nakajo donned a crisp white outfit that reflected the clarity and freshness of the message. Engaging with the director and crew, she brought a playful energy to the set as she moved smoothly, embodying the comfort that Luna Fit is intended to provide. The filming concluded with laughter and casual exchanges, allowing Nakajo's natural charm to shine through. This sense of relaxation on set translated into the final cut, delivering an authentic performance that resonates with the audience.

Nakajo’s Reflection

In a recent interview, Nakajo discussed her excitement about the project and the importance of portraying the relief Luna Fit can bring. She mentioned, "I hope my expressions and movements communicate the refreshing feeling of using the Luna Fit and alleviating slipping stress in a way that everyone can relate to."

Moreover, she shared her personal habits during meals, which she considers somewhat unconventional, demonstrating that everyone has their unique quirks. This authenticity is part of her charm, both on and off the screen.

Looking Forward

As the upcoming spring season approaches, Nakajo expressed a desire to learn how to wear traditional Japanese kimono properly, a nod to her cultural identity. She also shared her enthusiasm for travel, expressing a wish to visit new countries, indulge in local cuisines, and engage in physical activities.

Conclusion

The Luna Fit product line is an evolution in the menstrual care space, and with Nakajo at the forefront, the new campaign is poised to resonate well with its audience. ELIS aims to not just provide comfort during menstruation but also to support women in leading active, unrestrained lives. You can catch the new commercial on various platforms as it rolls out in April 2025. For more information on Luna Fit and to keep an eye on the latest commercials, visit ELIS's official website.