Little Bites® Launches Exciting Contest to Name Their New Mystery Muffin Flavor

Little Bites® Invites Fans to Unveil a New Mystery Flavor

Little Bites®, the treasured snack brand, is thrilled to announce a delicious opportunity for fans to dive into creativity with its latest contest, aimed at naming their brand-new, mysterious muffin flavor. This engaging initiative encourages muffin enthusiasts across the nation to unleash their imaginations and submit fun, unique name ideas for the delectable treat that is bound to spark joy and curiosity.

A Sweet Challenge Awaits

From August 19 to September 2, fans are encouraged to head over to Little Bites®’s Instagram or TikTok pages. They can present their most whimsical, imaginative name suggestions in the comments of the contest announcement post. Whether you envision names like “Butterfly Sunshine” or “Dancing on Unicorn Clouds,” all creativity is welcomed. Participants are invited to use the hashtags #LBMysteryFlavor and #LittleBitesContest to enter the fray.

This exciting contest offers more than just the thrill of naming a muffin; it presents a chance for entrants to win a personalized Little Bites® celebration! This ultimate prize includes fun activities tailored to the winner and an abundance of Little Bites® muffins to share with friends and family.

Bringing Families Together

Rielly Whims, the Brand Manager for Little Bites®, expresses the brand's vision beautifully: “We’re consistently looking for innovative ways to celebrate our fans and add a splash of joy to those small moments in life.” According to Whims, the Little Bites Mystery Flavor Contest is an ideal way to gather families around snack time and ignite their creativity.

Once the submission period closes, selected finalists will move on to a fan-voted bracket-style elimination round. In these exciting matchups, Little Bites® fans will choose their favorite suggested mystery muffin names. Voting will take place on the brand’s social media platforms, and on October 1, the final winner will be announced.

Annie Meehan, the Senior Director of Marketing for Little Bites®, emphasizes the importance of storytelling through name selection: “Every great name has a story. It's about capturing a feeling or a memory—some essence of joy. This Mystery Muffin deserves a name that is as special and imaginative as the kid in all of us.”

The Ultimate Prize

What’s at stake for the creatively inclined participants? Aside from the glory of having their suggested name immortalized, the winner will enjoy a unique personal celebration. This delightful event will feature a visit from the Little Bites Mystery Muffin Van, plenty of entertainment, and, of course, a delightful assortment of Little Bites® snacks to enjoy.

For those keen on indulging in these treats, Little Bites® Mystery Muffins are now available at grocery stores nationwide for an SRP of $5.69. Each pack offers a mysterious flavor that is the perfect companion for lunchboxes or an after-school snack.

If you’re ready to channel your creative thoughts and give a name to a future snack sensation, don’t wait. Participate in this exciting contest, and maybe your whimsical, imaginative ideas will be the ones to win!

No Purchase Necessary. Complete contest rules and additional information can be found at littlebites.com/mystery-flavor-terms-and-conditions. To learn more about Little Bites®, follow them on Instagram or TikTok.

Little Bites® is a part of Bimbo Bakeries USA, a leader in the baking industry known for quality and freshness. With popular brands and a commitment to innovation, Little Bites® continues to bring happiness into snack time across America.