Kate Spade New York Unveils Its Spark Something Beautiful Campaign Featuring Gen Z Icons

Celebrating Connection: Kate Spade New York's Fall Campaign

Kate Spade New York has officially unveiled its global marketing campaign for Fall 2025, titled "Spark Something Beautiful." This vibrant campaign marks a fresh chapter under the guidance of CEO and Brand President Eva Erdmann, shining a light on the essence of connection and the joy of shared moments among friends.

Central to this campaign is the iconic Gen Z duo: the four-time Grammy-nominated rapper Ice Spice and renowned social media star and dancer Charli D'Amelio. They are joined by acclaimed singer-songwriter Laufey and model Reign Judge, creating a star-studded lineup that resonates with the brand's youthful spirit.

At the heart of the campaign lies the vital message that it is in small moments of togetherness that true beauty in life emerges. Featuring a lively backdrop of New York City, the storyline follows a protagonist as she encounters her friends at a busy intersection, transforming an ordinary situation into a vibrant celebration of connection.

Kaisy Mae O'Reilly, the Senior Vice President of Marketing at Kate Spade, expressed her commitment to capturing the beauty of simple shared moments. She noted, "Like our newest star, the Duo Bag, our campaign highlights uniqueness and versatility. The message of this campaign is clear: even the simplest moments can transform into something extraordinary when we come together."

The campaign also emphasizes the individuality of the featured stars, showcasing their unique personalities while highlighting the power of their connection. Laufey, known for her charm and artistic talent, reflects on her affinity for the brand, stating, "Music has always been about connection for me. Kate Spade’s ability to encapsulate the charm of those small moments is what drew me into this collaboration."

Ice Spice echoed this sentiment, adding, "I’ve always admired Kate Spade’s designs that are bold, universal, and chic. Being part of this campaign feels natural, aligning with the joy that friends bring to our lives. Behind every successful woman, there are friends cheering her on."

Charli D'Amelio, returning for another collaboration, voiced her excitement: "I'm thrilled to be working with Kate Spade again. This campaign celebrates togetherness, which is deeply meaningful to me as my friends are my backbone during all stages of my life."

The focal point of the Fall campaign is the Duo Bag, designed for versatile use—a true multitasking essential. With four carrying styles (crossbody, shoulder bag, clutch, or belt bag), it aligns perfectly with the dynamic lifestyles of today’s women. The Fall 2025 collection offers the Duo in a spectrum of striking colors like Cashew Milk, Black, Leopard Multi, Dried Thyme, Lime Slice, Cinder Grey, and Burnt Sage, along with festive hues for the holiday season. Prices range from $298 to $348, with new styles being introduced throughout the season.

Available from September 23, 2025, the Autumn collection will be accessible at Kate Spade New York stores and online, with campaign promotion starting the same day and continuing until February 2026.

Kate Spade has been synonymous with joy and color since its inception in 1993, beginning with a collection of six essential handbags. Over the years, it has evolved into a global lifestyle brand, representing optimism, femininity, and community among women around the world. As part of the Tapestry brand house, Kate Spade continues to capture the hearts of consumers with its unique identity and perspective on life.

Through this newest campaign, Kate Spade New York not only showcases its latest collection but also celebrates the vibrant connections that enrich our daily experiences. The message is clear: life is indeed more beautiful when shared with friends.