RevitaLash Cosmetics Aims for $10 Million Goal to Support Breast Cancer Awareness
RevitaLash Cosmetics Sets an Ambitious $10 Million Goal for Breast Cancer Initiatives
RevitaLash® Cosmetics, a brand well-known for its advanced products in lash, brow, and hair beauty, is stepping up its efforts to contribute to breast cancer initiatives by announcing its ambitious plans to reach a $10 million goal. This initiative comes as the company prepares to celebrate its 20th anniversary in 2026 and follows their accomplishment of $9 million in contributions to breast cancer resources since 2008.
Founded in 2006, RevitaLash has made significant strides in the beauty industry while remaining committed to supporting research, education, and awareness surrounding breast cancer. The late Gayle Brinkenhoff, the brand’s co-founder, who faced her own battle with breast cancer, inspires this mission. Her courage and passion for patient advocacy have shaped the core values of the brand.
As part of its ongoing commitment titled Eternally Pink®, RevitaLash pledges a portion of the profits from every product sold to breast cancer research and patient access initiatives. This year, the brand aims to bolster its contributions with notable investments. Among their impactful initiatives, funding research at the prestigious Francis Crick Institute in London and providing scalp cooling treatments for chemotherapy patients at Ridley-Tree Cancer Center and UCLA Health in Santa Barbara are particularly noteworthy.
In an effort to amplify the impact of their campaign, RevitaLash Cosmetics has announced that they will match donations made by their international distribution partners, encouraging a global approach to supporting local breast cancer charities. This initiative embodies the company's philosophy of fostering collaboration in fighting breast cancer, making a difference in various communities worldwide.
Dariel Sidney, Vice President of Global Philanthropy and daughter of Gayle Brinkenhoff, expressed her excitement, stating, "We’re thrilled to unveil our Road to $10 Million goal and to continue our mission of supporting breast cancer research and patient initiatives worldwide. Reaching $10 million in giving and investments is more than a milestone—it's a celebration of what we stand for as a company."
RevitaLash’s products are sold in over 70 countries and include their award-winning RevitaLash® Advanced Eyelash Conditioner and RevitaBrow® Advanced Eyebrow Conditioner. The brand’s commitment to giving back is year-round, rather than limited to just one month, emphasizing a continuous effort to uplift the breast cancer community.
For individuals wishing to learn more about RevitaLash Cosmetics’ initiatives or discover how their purchases contribute to this worthy cause, the company has directed people to their website, where more information regarding their efforts and the Eternally Pink pledge can be found.
As the brand progresses down this path, it not only strives to reach their significant goal but also reaffirms its dedication to empowering those affected by breast cancer, reinforcing the critical role that supportive cosmetics and community involvement play in patient care and treatment accessibility.