Choice Hotels International Introduces Mews Cloud Technology for Enhanced Property Management System in Franchising
In a strategic move towards digital transformation, Choice Hotels International has announced the incorporation of Mews as a cutting-edge property management system (PMS) option aimed at its international franchisees. This advancement not only promises to improve operational efficiencies but also significantly enhances the guest experience across its growing portfolio.
Mews, a leading platform in hotel management technology, offers a cloud-native architecture that integrates seamlessly with Choice Hotels' existing systems. This integration facilitates robust operations with features designed specifically for large hotel brands, featuring intuitive workflows and extensive connectivity. According to the announcement made on April 25, 2025, the Mews PMS will enhance connectivity, streamline operations, and foster guest loyalty in the competitive hospitality sector.
One of the standout features of the Mews platform is its real-time data access at the property level, allowing franchisees to leverage data-driven insights for improved decision-making and strategic planning. This feature ensures full transparency of operations which is crucial in managing hotels more effectively. The PMS also includes intelligent automation tools designed to reduce the manual workload for routines in reception, housekeeping, and financial operations, which in turn boosts staff productivity.
Moreover, Choice Hotels is emphasizing scalability, allowing the Mews infrastructure to adapt flexibly to its various brands while maintaining a consistent service quality. This level of adaptability is essential for meeting the diverse requirements of their extensive portfolio, providing guests with personalized and smooth experiences based on real-time insights.
Brian Kirkland, Chief Information Officer at Choice Hotels, underscored the importance of enhancing international connectivity and platform options for franchisees in the evolving hospitality landscape. He stated, "This agreement with Mews offers an additional cloud-based platform to equip Choice hoteliers outside the U.S. with a tool that addresses their region-specific needs."
Matt Welle, CEO of Mews, echoed this sentiment by highlighting the collaboration as a significant milestone in redefining the future of hotel franchising through innovation and exceptional guest experiences. Mews is designed to provide a flexible, scalable, and open ecosystem for large hotel groups, paving the way for substantial improvements in operational efficiency.
Choice Hotels has a rich history of pioneering technology within the hospitality industry. This includes introducing industry-first innovations such as their real-time hotel website launched in 1995, the cloud-based PMS in 2003, and the first hotel app for iOS in 2009. Their commitment to technology culminated in 2021 with the launch of ChoiceMAX, an award-winning AI solution for mobile revenue management, and in 2024 by announcing the migration of their entire system infrastructure to Amazon Web Services (AWS), marking them as the first major hotelier to do so.
Additional Innovations:
As Choice Hotels continues to innovate and lead in the area of technology, this partnership with Mews represents a significant step forward in enhancing the operational capabilities and guest experiences across its global hotel network. With a commitment to integrating cutting-edge solutions that meet the evolving demands of both hoteliers and guests, Choice Hotels is moving boldly into the future of hospitality.
Mews, a leading platform in hotel management technology, offers a cloud-native architecture that integrates seamlessly with Choice Hotels' existing systems. This integration facilitates robust operations with features designed specifically for large hotel brands, featuring intuitive workflows and extensive connectivity. According to the announcement made on April 25, 2025, the Mews PMS will enhance connectivity, streamline operations, and foster guest loyalty in the competitive hospitality sector.
One of the standout features of the Mews platform is its real-time data access at the property level, allowing franchisees to leverage data-driven insights for improved decision-making and strategic planning. This feature ensures full transparency of operations which is crucial in managing hotels more effectively. The PMS also includes intelligent automation tools designed to reduce the manual workload for routines in reception, housekeeping, and financial operations, which in turn boosts staff productivity.
Moreover, Choice Hotels is emphasizing scalability, allowing the Mews infrastructure to adapt flexibly to its various brands while maintaining a consistent service quality. This level of adaptability is essential for meeting the diverse requirements of their extensive portfolio, providing guests with personalized and smooth experiences based on real-time insights.
Brian Kirkland, Chief Information Officer at Choice Hotels, underscored the importance of enhancing international connectivity and platform options for franchisees in the evolving hospitality landscape. He stated, "This agreement with Mews offers an additional cloud-based platform to equip Choice hoteliers outside the U.S. with a tool that addresses their region-specific needs."
Matt Welle, CEO of Mews, echoed this sentiment by highlighting the collaboration as a significant milestone in redefining the future of hotel franchising through innovation and exceptional guest experiences. Mews is designed to provide a flexible, scalable, and open ecosystem for large hotel groups, paving the way for substantial improvements in operational efficiency.
Choice Hotels has a rich history of pioneering technology within the hospitality industry. This includes introducing industry-first innovations such as their real-time hotel website launched in 1995, the cloud-based PMS in 2003, and the first hotel app for iOS in 2009. Their commitment to technology culminated in 2021 with the launch of ChoiceMAX, an award-winning AI solution for mobile revenue management, and in 2024 by announcing the migration of their entire system infrastructure to Amazon Web Services (AWS), marking them as the first major hotelier to do so.
Additional Innovations:
- - 1995: Launched the first hotel website with real-time pricing and availability.
- - 2003: Introduced choiceADVANTAGE, the first cloud-based PMS.
- - 2009: Released the first hotel app for iOS.
- - 2014: Offered instant bookings on TripAdvisor, recognized by Forbes as one of the top 100 most innovative growth companies.
- - 2018: Released choiceEDGE, pioneering the first cloud-centralized reservation system.
- - 2019: Committed to 100% AWS cloud utilization.
- - 2021: Launched ChoiceMAX for AI-driven mobile revenue management.
As Choice Hotels continues to innovate and lead in the area of technology, this partnership with Mews represents a significant step forward in enhancing the operational capabilities and guest experiences across its global hotel network. With a commitment to integrating cutting-edge solutions that meet the evolving demands of both hoteliers and guests, Choice Hotels is moving boldly into the future of hospitality.
Topics Consumer Technology）
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