Exploring the Latest Trends in Handmade Pairing Rings at Debut icci Daikanyama

Recent Survey Findings from Debut icci Daikanyama on Pairing Rings

On March 1-31, 2025, Debut icci Daikanyama, a handmade pairing ring specialty store located in the heart of Tokyo, conducted an insightful survey among its customers. Below are the key findings highlighting the current trends in the pairing ring market.

Customer Age Demographics

A significant majority of customers fall between the ages of 21 to 30, making up 68% of the respondents. Notably, the age group of 21 to 25 years represents the largest segment at 42%. This trend clearly indicates that the younger generation, particularly those in their early twenties, is actively engaging in the purchase of jewelry, including rings. In contrast, those aged 40 and above collectively account for just 11%, suggesting a lower interest in pairing rings among older customers.

Customer Residence

The survey also reveals that a large portion of the clientele resides within the 23 wards of Tokyo, comprising 42% of the respondents. In addition, 37% of customers come from outside the Greater Tokyo Area, demonstrating a considerable draw for customers from other regions. However, the percentage of customers from areas outside the 23 wards or the Kanto region remains relatively low at 13% and 9% respectively.

Top 5 Gemstones in Demand

1. Diamond: 45%

2. Aquamarine: 19%

3. Ice Blue Diamond: 16% (heat-treated)

4. Amethyst: 10%

5. Blue Diamond: 9%

Diamonds overwhelmingly dominated the preferences, accounting for 45% of the total choices. Following diamonds, aquamarine held 19% and ice blue diamonds had 16%, indicating that these three gemstones collectively represent 80% of the selections. This high preference for diamonds signifies a strong inclination among customers towards luxury and timeless value.

Popular Ring Widths

- 2mm: 31%
- 3mm: 39%
- 4mm: 18%
- 5mm: 7%
- 6mm: 3%
- 7-10mm: 3%

The survey found that ring widths of 2mm and 3mm dominate the preferences, together accounting for 70%. Notably, a width of 3mm is the most popular at 39%. This trend suggests a clear preference for slim rings that offer a simple and elegant design, appealing to a clientele looking for sophistication in their choices.

Survey Details

- Target Audience: Customers who purchased pairing rings
- Survey Period: March 1-31, 2025
- Conducted By: ICCI Co., Ltd.
- Survey Method: In-house questionnaire
- Sample Size: 190 respondents

These findings provide a valuable glimpse into the preferences and behaviors of customers at Debut icci Daikanyama, underlining the significance of understanding market trends in the jewelry sector. For more insights and updates, customers are encouraged to visit the store's official website or follow their social media channels.

About Debut icci Daikanyama

Located at a prime location in Tokyo's Daikanyama area, Debut icci focuses on handcrafting high-quality pairing rings tailored to customers' preferences. The store is part of ICCI Co., Ltd., which was established in November 2020.

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For media inquiries, reach out to:
ICCI Co., Ltd. Public Relations
Email: [email protected]