#Japan #Tokyo #G-Coat #Ichinen Chemicals #Clean View

Ichien Chemicals Launches Unique Outdoor Advertising Campaign

Starting June 23, 2025, Ichinen Chemicals Co., Ltd. will unveil an intriguing outdoor advertising campaign for its automotive glass care product, the "Clean View G-Coat" series, at the Tokyo Metro Shinjuku Station. Running until July 6, 2025, this campaign aims to turn negative perceptions of rainy day drives into positive memories.

Recent research conducted by Ichinen Chemicals involving 500 participants revealed that a staggering 90% of respondents expressed anxiety when visibility is poor, such as during rain. Meanwhile, only about 11% felt exhilarated while driving under rainy conditions, indicating a general tendency for negativity towards rainy day drives. Additionally, 70% admitted that they have difficulty remembering their rainy day drive experiences.

In response to these findings, Ichinen Chemicals seeks to transform the often dull and dreary nature of rainy commutes into a celebration of beauty and nostalgia with its eye-catching ad displays. The G-Coat series boasts a hybrid formula that combines silicone-based water repellents with the durability of fluorine-based solutions, offering superior water repellent properties that have garnered attention on social media.

The outdoor campaign will feature two contrasting visuals. The first week will depict the blurry and hazy views often associated with rainy days, while the second week will showcase vibrant and picturesque scenery visible through clear glass, emphasizing the beauty of the Tokyo area even during rain. This two-part approach aims to evoke positive memories and highlight the features of the G-Coat series that ensure a clear driving experience.

Campaign Details

• - Location: Tokyo Metro Shinjuku Station, Metro Promenade, Shinjuku Metro Super Premium Set
• - Display Dates: June 23 - July 6, 2025

Note: Inquiries to station staff are discouraged.

In tandem with the outdoor advertising, an exciting SNS campaign will be held on X (formerly Twitter) to engage the audience further. Participants can enter a draw to win Amazon gift cards by following and reposting a specific post from the official Clean View X account and sharing their rainy day memories with the hashtag #クリンビューGコートが雨の日の思い出もクリアに (Clear rainy day memories with G-Coat).

SNS Campaign Overview

• - Prize: Amazon Gift Cards
• - Application Period: June 30 - July 10, 2025

Research Findings on Rainy Day Driving

A digital survey was conducted on May 23, 2025, focusing on perceptions of driving in rainy conditions. The results demonstrated that over half of the respondents (59%) felt anxious while driving in the rain. Only 10% reported a positive view toward rainy day drives, underscoring how rainy weather often generates discomfort. However, a significant number of participants (52%) acknowledged that they have found beauty in rainy views, though only 20% attributed their driving motivation to scenic beauty.

Comments from Ichinen Chemicals

The product planning team at Ichinen Chemicals noted that the campaign targets the common feelings of anxiety associated with poor visibility during the rainy season. By showcasing the G-Coat's superior water-repelling abilities, they hope to inspire positive attitudes towards rainy drives. The research indicates that there is room for growth in appreciating the beauty of rainy day scenery as a motivator for driving.

About the G-Coat Series

The "Clean View G-Coat" series specializes in automotive glass water repellents and has been continuously adapted to meet consumer needs since its initial launch in 2001. The line includes the G-Coat Ultra Hybrid Drop, praised for its exceptional water droplet performance that keeps visibility clear for about four months, as well as the G-Coat Hybrid Stronger, which relies on a unique hybrid formula and incorporates bioethanol for environmental benefits.

Ichinen Chemicals remains committed to providing safer driving experiences and nurturing a more enjoyable car lifestyle through the G-Coat series. For more information about the campaign and ongoing product innovations, visit the official Ichinen Chemicals website or their Clean View X account.