#China #Shenzhen #Amos Food Group #Candy Festival #Sweet Innovations

Discovering Sweet Innovations at the Amos International Candy Festival 2026

The Amos International Candy Festival returned this year, taking place in Shenzhen, known as the Silicon Valley of China. This event brought together distributors, creators, industry leaders, and partners from almost 50 countries, celebrating over two decades of innovation in the candy industry led by the Amos Food Group.

A Testament to Sweet Innovation

The festival stands as a vibrant testament to Amos Food Group's dual mission: as a global sweet innovator and sweet ambassador connecting cultures and communities worldwide. Attendees experienced interactive exhibits where imagination met confectionery traditions, emphasizing the idea that sweetness can foster both joy and health.

The Carnival of Candy

The festival kicked off with the Amos Candy Carnival, where Shenzhen Talent Park transformed into a whimsical land of sweets. The festivities included exciting parades, interactive experiences with AMOS and Biobor products, and creative installations. Notably, Amos Ma, the founder and CEO of Amos Food Group, officially opened the festival, showcasing a breathtaking drone display that lit up the skyline with candy-inspired visuals, declaring, "Amos treats the world to sweets in Shenzhen."

The carnival's charm extended beyond mere consumption, as it offered a unique playground of flavor, creativity, and shared experiences, pushing the boundaries for future festivals to become a cultural franchise that integrates candy, creativity, and community engagement worldwide.

Global Candy Forum on Health and Happiness

A significant highlight was the Global Candy Forum, convening international voices from various sectors, including science, market analytics, and confectionery. The forum addressed the industry's future hurdles and opportunities through the dual lenses of happiness and health. Notable speakers included influential industry figures such as Audra Vogler from NCSA and Nobel Laureate Aaron Ciechanover.

Guided by data from NielsenIQ and Innova Market Insights, the dialogues unearthed emerging global market trends and discussed heightened consumer demands for wellness-focused confections. The forum's Double H Global Sweet Value Co-Creation initiative called for deeper product innovations and quality standards, reinforcing Amos's position as a sweet innovator from product creation to value co-creation within the global ecosystem.

Distributor Conference Paving the Way for Innovation

At the Global Distributor Conference, Amos Ma introduced a symphony of innovative methodologies to sustain Amos's long-term ecosystem of innovation. These methodologies included Six-Senses Innovation, Cross-Border Innovation, and Functional Nutrition Innovation.

Elaine Wu, the Executive Vice President, unveiled new product lines blending creative candy with exciting flavors, like the To-yah Doodle Egg, which encourages creative play, such as the ZestPuck, designed with unique flavor profiles. Brand Biobor also showcased its latest nutritious innovations, highlighting its commitment to providing "Sweet Nutrition for Families Around the World."

Social Responsibility Through Sweet Connections

Amos's mission extends beyond candy; social responsibility remains a core theme. The company announced a partnership with the Yao Foundation, led by former NBA star Yao Ming, to launch the Sweet Ambassadors youth basketball program, supporting sports opportunities for young people from underserved communities. This initiative exemplifies Amos's dedication to improving lives through community engagement, extending to donations for children with disabilities and refugee children.

Amos has also earned accolades like the Chinese-European Corporate ESG Best Practice Award in 2025, highlighting its commitment to socially responsible practices. The festival encapsulated Amos's broader vision where sweetness becomes a means of sharing love and joy.

Looking to a Sweeter Future

The Amos International Candy Festival 2026 has clearly set the stage for an exciting future where innovation in happiness and health brings new delights to consumers globally. As Amos Food Group continues to foster partnerships worldwide, it reaffirms its role as a sweet innovator and ambassador, fostering connections through the universal language of sweets, which resonate deeply with communities around the globe.

Founded in 2004, Amos Food Group has established itself as a global player in the candy market, serving over 80 markets with an impressive portfolio of innovative candies. As they rise to acclaim, listed 48th in Candy Industry's top 100 candies for 2026, they aim to continuously spread happiness and joy through their creative and meaningful confections.