Dentsu Promotion's Haruka Fujimoto Wins Bronze in Young Lions Competition 2026

Celebrating Creativity: Dentsu Promotion’s Haruka Fujimoto Wins Bronze at the Young Lions Competition 2026

In a remarkable display of creativity and talent, Haruka Fujimoto from Dentsu Promotion has achieved the prestigious Bronze award in the digital category at the domestic selection of the Young Lions Competition 2026. This esteemed competition, which targets professionals under the age of 30, is conducted as part of the Cannes Lions festival, renowned worldwide for recognizing outstanding creative achievements in the advertising and communications industry.

The Young Lions Competition serves as a platform for aspiring creative professionals to showcase their skills and innovative thinking. Each participating nation selects a team of two representatives who are tasked with creating a project within a predetermined timeframe. Teams present their films and proposals based on challenges provided to them, competing for prestigious accolades such as Gold, Silver, and Bronze awards. This year, the domestic selection witnessed an impressive array of submissions across various categories including Digital, Media, Film, PR, Design, and Print.

In the digital category alone, there were 123 submissions, illustrating the competitive landscape of this year’s event. Out of these entries, Fujimoto and her teammate Shun Yanagida from Quorass rose above the competition to be awarded Bronze for their creative piece titled “VOICE RECRUITERS supported by Spotify.” Their submission centered around a significant challenge: exploring how creativity can contribute to building mutually beneficial partnerships between individuals with disabilities, those without, and the organizations that support them.

The judges evaluated the projects based on criteria such as originality, execution, and the potential impact of the proposed ideas. Haruka Fujimoto’s innovative approach not only represented her exceptional skills but also highlighted the importance of inclusivity in creative industries.

Dentsu Promotion, which will officially be known as Dentsu Promotion Plus starting January 1, 2026, has made a name for itself in the advertising world, constantly seeking to push the boundaries of creativity. With such a significant achievement at the Young Lions Competition, Fujimoto has contributed to the agency's reputation for nurturing young talent and fostering an environment where innovative ideas can flourish.

As the competition progresses towards the final evaluations at the Cannes Lions festival, Fujimoto and Yanagida’s success in the domestic selection serves as an inspiring reminder of the power of creativity and collaboration. The competition not only showcases the talents of young professionals but also emphasizes the role of creativity in driving social change, particularly in advocating for inclusivity.

The results of the Young Lions Competition 2026 selection can be found on the official Cannes Lions Japan website, providing the full list of winners and their projects. This recognition cements Dentsu Promotion’s involvement in pivotal creative endeavors and sets the stage for future contributions in the realm of advertising and communication.

As we celebrate this achievement, we look forward to seeing how the winning projects will influence the future of advertising, especially in fostering partnerships that transcend conventional boundaries. Haruka Fujimoto’s journey is a testament to the talent and creativity thriving in today’s fast-paced, ever-evolving creative industry.

If you’re interested in the full results of the Young Lions Competition 2026, you can visit their official site for more details: Young Lions Competition Results.