#Singapore #Asia-Pacific #Ruder Finn #Era Communications

Ruder Finn Expands Its Reach in the Asia-Pacific Region with Era Communications Acquisition

Ruder Finn, a leader in global communications and marketing consultancies, is making significant strides in its strategy to enhance its presence in the Asia-Pacific region. On July 7, 2025, the company announced it has acquired Era Communications, an award-winning strategic communications consultancy based in Southeast Asia. This acquisition solidifies Ruder Finn's authority in this dynamic market, bringing local expertise and innovative strategies to a broader audience.

Enhancing Regional Footprint

With this acquisition, Ruder Finn enters markets such as Thailand, Vietnam, Cambodia, Laos, and Myanmar while strengthening its existing operations in Singapore and Malaysia. This strategic move enhances Ruder Finn's ability to deliver comprehensive communications solutions tailored to the unique needs of clients across Asia, further establishing the consultancy as a prominent player in the region.

Kathy Bloomgarden, CEO of Ruder Finn, emphasized the importance of this expansion, stating, "Emerging markets in APAC and SEA provide significant opportunities for brand growth. The acquisition of Era is a strategic step to enhance our service offerings and local insights." Era Communications, known for its impressive roster of professionals and innovative campaigns, aligns well with Ruder Finn's vision of creative excellence and exceptional service.

Era Communications: A Leader in Strategic Communications

Founded in 2015, Era Communications has made a name for itself as a premier strategic communications consultancy in ASEAN, recognized for its innovative work and profound local insights. The firm has garnered numerous accolades, including the Southeast Asia PR Campaign of the Year for three consecutive years and multiple PRovoke Global SABRE Awards. Their exceptional ability to manage reputation, branding, and social impact initiatives has set a high bar in the communications industry throughout Southeast Asia.

As a result of the acquisition, the Era offices will operate under the Ruder Finn Era brand, allowing them to leverage Ruder Finn’s global reach and resources while maintaining their unique identity and approach to communications.

Emphasizing Technology and Creativity

One of the most exciting aspects of this acquisition is Era’s potential to enhance Ruder Finn’s tech-driven communications capabilities. With advancements through rf.TechLab and the newly formed AI Advisory Council—led by industry veterans including a former executive from OpenAI—Ruder Finn is implementing AI strategies to revolutionize client communications. This partnership allows Ruder Finn to deliver highly engaging, data-driven campaigns that are rooted in both local knowledge and global best practices.

Anthony Larmon, Managing Director of Era Communications, expressed enthusiasm about joining Ruder Finn, highlighting the shared goal of showcasing creativity and effective strategies across the region. He stated, "Partnering with Ruder Finn allows us to amplify our capabilities while delivering unparalleled service and strategic value to our clients."

Future Prospects in Southeast Asian Markets

Ruder Finn’s strategic acquisition of Era Communications marks a significant milestone in its commitment to delivering integrated marketing and communications solutions tailored for the diverse and vibrant markets of Southeast Asia. Elan Shou, Global Chief Growth Officer, elaborated on how this expansion allows Ruder Finn to utilize local insights with enhanced global perspectives to create effective strategies that resonate deeply with audiences in these emerging markets.

This collaboration between Ruder Finn and Era Communications sets a high standard for the industry, as both firms commit to pushing the boundaries of what is possible in strategic communications. The formidable combination of creativity, technology, and local expertise positions Ruder Finn to thrive in the competitive landscape of Southeast Asia, paving the way for innovative and impactful campaigns.

For further inquiries regarding this acquisition or Ruder Finn’s expanded services, please contact Jihane Jebali at Ruder Finn Asia.

About Ruder Finn

Founded in 1989, Ruder Finn has become a global leader in communications consulting, recognized for blending content creation, creative strategies, and digital marketing. With a strong presence across Asia, Ruder Finn serves marquee clients such as Bang & Olufsen, DHL, and L'Oréal. The firm is focused on driving real-world impact through innovative and effective communications solutions.

About Era Communications

Era Communications is a SE Asia-based consultancy that specializes in strategic communications. Known for its award-winning campaigns and deep understanding of the regional market, Era is dedicated to providing clients with insights and strategies essential for navigating the complexities of today's media landscape.