#Japan #Tokyo #PUMA #JIL SANDER #K STREET

A New Chapter in Collaboration: PUMA x JIL SANDER K-STREET

In an exciting announcement, PUMA Japan has unveiled its latest collaboration with esteemed fashion brand JIL SANDER, presenting the K-STREET sneakers, slated for release on April 8, 2026. This stylish model redefines the essence of modern wear, combining both sporty and fashionable elements that cater to a diverse audience.

The launch of K-STREET follows the revival of the classic KING AVANTI in October 2025, further strengthening the partnership between PUMA and JIL SANDER. Rooted in shared values of purity, precision, and purpose, these new sneakers represent innovation by expressing movement and form in a fresh way.

Design and Inspiration

Designed under the careful watch of Creative Director Simone Bellotti, the K-STREET sneakers embody a refined philosophy of footwear, showcasing a minimalistic and streamlined aesthetic. The silhouette is crafted to fit the contours of the foot closely, featuring an ultra-thin sole that balances softness with a sense of tension. The gracefully flowing design mimics natural foot lines, giving a sense of speed and agility, with a consistent silhouette that flows seamlessly from the foam strip to the sole.

A unique fusion of elements characterizes the K-STREET design, as it merges inspiration from PUMA's archive running spikes, the H-STREET, with a sole influenced by karate. This combination creates a product that transcends the boundaries of both sports and fashion, offering a versatile wear experience.

Material and Color Options

The K-STREET sneakers will be launched in two material types and three color options: a subtle bronze-toned perforated suede, beige canvas, and electric blue nylon accented with contrasting suede details. Each pair prominently features JIL SANDER branding, crafted with Puma's iconic cat logo on the heel, combining elegance with athletic style.

Legacy and Modernism

PUMA and JIL SANDER's collaboration began in 1998, evolving into a symbol of the seamless blend of sports and fashion. The K-STREET model upholds this legacy while embracing modern minimalism and dual functionality, reflecting the needs and aesthetics of today's fashion enthusiasts.

Comments from Simone Bellotti

Simone Bellotti, the Creative Director at JIL SANDER, shares his vision: “I prefer footwear that strips away the unnecessary, embracing an ultra-thin sole that envelops the foot in a natural line. This has become my signature in shoe design.”

Exclusive Pop-Up Store Event

To celebrate the launch of the K-STREET, PUMA and JIL SANDER will host a pop-up store at Isetan Shinjuku Store from April 1 to April 7, 2026.

• - Location: Isetan Shinjuku Store Men’s Building 1F / Main Building 3F JIL SANDER / Official Isetan Online Store
• - Store Hours: 10:00 AM to 8:00 PM

The K-Street TN Suede Jil Sander will be available at select JIL SANDER stores and the official online site, while the K-Street TN Nylon OP2 Jil Sander will be exclusive to JIL SANDER flagship stores and the official online store. Please note that product availability may vary by location and that launch dates may be subject to changes.

Product Details

• - Product Name: K-Street TN Suede Jil Sander

Retail Price: ¥82,500 (tax included)
Product Number: 406679
Colors: 01/04

• - Product Name: K-Street TN Nylon OP2 Jil Sander

Retail Price: ¥82,500 (tax included)
Product Number: 408336
Color: 01

About JIL SANDER

JIL SANDER is a brand that embodies modernity and sophistication, merging elegance with purity through innovative materials and exceptional quality. With precise cutting, masterful contrasting, and a strong attention to detail, it reflects a fashion approach grounded in thoughtfulness, rigor, and artistry. Established by Jil Sander in 1968 and acquired by OTB Fashion Group in 2021, the Milan-based brand continues to develop collections for both men's and women's ready-to-wear, alongside shoes, bags, and accessories. With around 80 boutique locations globally and an official online presence (jilsander.com), JIL SANDER also partners with select high-end retailers.