Celebrating a Century: Loacker Teams Up with Giada De Laurentiis for 100th Anniversary

A Centennial Celebration with Giada De Laurentiis

In an exciting announcement befitting a centennial milestone, Loacker, the iconic Italian brand known for its delectable wafers and confections, has officially partnered with world-renowned chef Giada De Laurentiis to celebrate 100 years of excellence. This collaboration promises to bring fans a year of delightful surprises, new recipes, and exclusive appearances as Loacker honors its enduring heritage.

A Flavorful Partnership

The partnership will kick off a year-long celebration showcasing Loacker’s commitment to quality and tradition. Giada De Laurentiis, an Emmy award-winning Italian-American chef, has a deep-rooted love for Loacker products, as she shared her childhood memories of enjoying the brand's delectable treats.

"It’s a special partnership for me as I grew up eating Loacker with my family," said De Laurentiis. The excitement is palpable, as she is set to unveil new recipes that incorporate Loacker's renowned wafers, designed exclusively for this milestone occasion. Fans can expect not only delectable recipes but also a chance for personal interactions through VIP appearances.

Exclusive Giveaways

Adding to the festive spirit, Loacker will introduce a special giveaway: a limited-edition gift box crafted in collaboration with Giadzy, the lifestyle and e-commerce platform by Giada. For 100 days, 100 lucky fans will receive this exclusive gift, making the celebration even more memorable. This promotion reflects Loacker's dedication to spreading joy during this milestone year.

Honoring Heritage and Quality

The collaboration is expected to resonate deeply with both the brand's and Giada's audiences, merging their love for quality food and Italian traditions. TJ Rooney, President of Loacker USA, expressed his excitement over welcoming Giada into the Loacker family: “We believe in celebrating all of life's moments through intentional indulgence.” He further pointed out that Loacker's values—premium ingredients and quality—have withstood the test of time over the last century.

Emphasizing Sustainability

Loacker has always prioritized sustainability and natural ingredients. With its origins in the breathtaking Italian Alps, the company has cultivated a strong relationship with the environment. Their recipes highlight the use of 100% Italian hazelnuts, revered for their quality. The brand has consistently maintained high standards by avoiding artificial flavorings, colors, and preservatives, ensuring that every bite is filled with 'pure goodness'.

In Giada's words, “Loacker’s phenomenal craftsmanship and high-quality ingredients make me proud to celebrate this milestone with them.” Her insights reflect a shared philosophy about the importance of authenticity and traditional cooking methods—principles at the heart of Loacker's creations.

A Year of Culinary Innovation

Throughout the year, fans can anticipate vibrant and engaging content across various platforms, including social media, as both Loacker and Giadzy unveil stories about the love of the brand and its history. Every recipe, giveaway, and appearance will encapsulate the sentiment of togetherness and nostalgia that Loacker has fostered over a century. This partnership not only aims to delight loyal customers but also introduces Loacker's magic to new audiences eager to experience its iconic products.

Keeping the Spirit Alive

As Loacker steps into its 101st year, it remains committed to its vision of providing cherished moments through indulgence and pure quality. The partnership with Giada De Laurentiis is just the beginning of a year filled with delicious innovations and heartfelt celebrations of the brand's rich history.

For those interested in following the events, recipes, and promotions, Loacker invites everyone to stay connected through their official website and social media channels, ensuring fans do not miss a moment of the celebrations.

Conclusion

For a century, Loacker has been synonymous with happiness and quality, and this partnership with Giada De Laurentiis sets the stage for an extraordinary celebratory year. As both the brand and its new ambassador embark on this delightful journey, fans will surely revel in the sweet moments filled with nostalgia and taste, making the 100th anniversary a memorable affair.

To learn more about upcoming events and special releases, you can visit the official Loacker website and Giadzy at giadzy.com.