#United States #Los Angeles #Sephora #Sincerely Yours #Teen Skincare

Rebuilding Trust with Teen Skincare

The beauty industry has been long overdue for innovation designed specifically for teens, and Sincerely Yours, a new skincare brand, is stepping in to fill this gap. Officially launching in 384 Sephora stores across the U.S. and on Sephora.com, Sincerely Yours aims to provide science-backed, gentle skincare solutions tailored for young individuals navigating their skin's unique challenges. The brand was co-founded by the dynamic father-daughter duo of Jordan and Salish Matter, beauty expert Julia Straus, and backed by Strand Equity, alongside contributions from two dermatologists and a cosmetic chemist, all of whom have firsthand experience as mothers to teenagers.

At the heart of Sincerely Yours is the concern for young people's skin, particularly inspired by Salish's own struggles related to sensitive skin. Sincerely Yours blends safety with style, offering products that not only deliver results but also resonate with the needs, aspirations, and concerns of today's teens. As Jordan Matter puts it, "We created Sincerely Yours to help teens embrace who they are, not get lost in comparison."

The Product Range

The launch collection features four core products that are all Sephora Clean certified:

• - Kindly Clean Hydrating Cleanser ($22)
• - Hit Fresh Soothing Serum Mist ($24)
• - So Soft Lightweight Moisturizer ($26)
• - Sunny Side Up Mineral Sunscreen ($28)

Each formulation is crafted to be non-comedogenic, vegan, and cruelty-free, ensuring safety and efficacy for developing skin. Furthermore, Sincerely Yours employs its signature Barrier Friendly Formula™ (BFF), featuring encapsulated, time-release hyaluronic acid, niacinamide, and ceramides, to hydrate, soothe, and fortify the skin barrier. This focus on inclusivity makes these products ideal for all skin types, particularly sensitive skin, encouraging teens to embark on their skincare journey with confidence.

A Community-Driven Approach

From its inception, Sincerely Yours has placed a strong emphasis on community. With a Teen Advisory Board comprising 30 members leading the charge, the brand has tapped into the insights and experiences of over 60,000 teens through various formats, such as text feedback, focus groups, and advisory sessions. This relentless focus on engagement has allowed Sincerely Yours to create products, packaging, and messaging that truly speak to the youth of today.

Julia Straus emphasizes the importance of a collaborative approach: "Teens today are smart, curious, and know what they want. Our teen advisory board and community shaped every part of this brand. By listening closely to both the next generation and their parents, we're offering products that fit into their real lives."

Beyond Skincare

Sincerely Yours stands out by recognizing that beauty should be a source of empowerment rather than pressure. The brand's mission extends beyond just skincare, aiming to foster real connections among teens and to encourage them to cultivate confidence from within. As part of their commitment to social responsibility, Sincerely Yours pledges 1% of annual sales to support Girls Inc. of Los Angeles, further anchoring its mission of confidence-building in local high schools and communities.

Currently available at Sephora stores nationwide and online, Sincerely Yours invites teens to discover skincare that validates their experiences, celebrates their individuality, and provides a reliable community of support. With a firm belief that the next generation deserves to be heard, this brand blends effective skincare with a strong focus on personal connection.

For more details on their product offerings, visit sephora.com/brand/sincerely-yours or sincerely-yours.com.

About the Founders

Jordan and Salish Matter are no strangers to the public eye, with Jordan being a creator of one of the most popular YouTube channels in the U.S., featuring engaging family content. Salish, named Nickelodeon's Creator of the Year, has fostered authentic connections with millions of teens online. Their personal experiences and passion for creativity drive every aspect of Sincerely Yours, allowing them to not only understand the needs of teenagers but also to create a brand that they can trust.

In summary, with its thoughtful approach to teenage skincare needs, Sincerely Yours is not just another beauty brand, but a community focused on building confidence and connection among the next generation.