#Japan #Tokyo #Opt #LeanGo #shioume

Introduction

In the ever-evolving landscape of digital marketing, companies are required to adapt rapidly to stay competitive. With the introduction of the 'shioume AI' service, a collaboration between Opt Co. and LeanGo, businesses can now harness AI capabilities to automate the optimization of LPO (Landing Page Optimization). This game-changing innovation is set to address the significant structural challenges that traditional LPO practices have faced.

Background of 'shioume AI'

The rapid advancement of AI and technology has prompted companies to rethink their operational strategies fundamentally. As consumer behavior and information gathering methods shift dramatically, the competition in the digital marketing realm intensifies every day. To capture customer interest in products and services, brands need to implement sophisticated and strategic measures. Among these measures, LPO has emerged as a crucial tactic, enabling businesses to create more touchpoints with potential clients, which ultimately contribute to business success.

However, conventional LPO methods have not been without challenges. The prevalent use of A/B testing limits the number of variations that can be tested simultaneously, usually to just two or three, and often employs equal distribution of traffic, regardless of performance. This not only prolongs the validation period, often taking weeks, but also hinders timely iterations based on high-performing variants. Additionally, many companies struggle to allocate sufficient time and resources towards optimizing landing pages, leading to a reliance on individual skills and creating a state of dependency. This highlights the critical need for a more efficient solution like 'shioume AI.'

What is 'shioume AI'?

The 'shioume AI' service combines Opt's extensive expertise in LPO effectiveness with the automated optimization technology provided by LeanGo's conversion rate improvement tool, 'Dejam.' This innovative approach tackles the fundamental challenges faced by traditional LPO. With 'shioume AI', multiple performance patterns are analyzed in real-time, allowing for automatic optimization of traffic allocation towards the highest-performing variants. This significantly minimizes the opportunity loss typically experienced in older methodologies, accelerating the path toward maximizing outcomes.

Key Features of 'shioume AI'

1. Increased Volume: Enables testing of over five times the number of patterns compared to conventional A/B testing, allowing for simultaneous testing of more than 10 patterns at once.
2. Quality Enhancements: Combines human insights with AI technology to generate high-quality improvement patterns. The expertise of Opt's dedicated team is leveraged to train AI, ensuring the generation of effective optimization strategies.
3. Speed Efficiency: By analyzing multiple patterns in real-time, 'shioume AI' ensures optimal traffic distribution towards the best-performing variants. Continuous validation and optimization contribute to ongoing enhancements in conversion rates.

The name 'shioume' (塩梅) conveys the philosophy of combining the human acquisition of knowledge with the objective execution power of AI to create optimal outcomes.

Comments from Executives

The executives from both companies expressed their excitement about the launch of 'shioume AI.' They emphasized that this service not only enhances volume and speed through AI but also incorporates the substantial insights gained from client interactions over the years, leading to high-quality improvements. Both Opt and LeanGo are committed to fostering growth that transcends mere advertising optimization, aiming for substantial contributions to their clients' business growth through LTVM (Life Time Value Marketing).

Opt’s CRO Strategy Department Director, Tomoaki Eikichi, and LeanGo’s CEO, Shoji Hirai, both voiced optimism about future developments, aspiring to raise marketing industry standards.

Conclusion

With 'shioume AI', organizations can eliminate opportunity loss in a short time frame, making significant strides in conversion rate improvements. Opt and LeanGo are enthusiastic about transforming the marketing landscape through data-driven solutions and collaborative insights, and they look forward to making these modern tools widely accessible to clients seeking comprehensive enhancements in their marketing outcomes.

For information about LeanGo, visit LeanGo Website. For more details on the conversion rate improvement tool 'Dejam', check Dejam Website.