#USA #New York #Wonderbloom Haze #Ava Phillippe #Vince Camuto

Vince Camuto Introduces Wonderbloom Haze Eau de Parfum

Vince Camuto, a renowned lifestyle brand, has just unveiled the delightful Wonderbloom Haze Eau de Parfum. This latest addition to their famed fragrance line is introduced in collaboration with their global brand ambassador, Ava Phillippe. Known for her charm and elegance, Ava brings a fresh dimension to the Wonderbloom collection, which initially captivated audiences in April 2024.

A New Chapter in Fragrance

The Wonderbloom Haze represents an evolution of the original Wonderbloom scent. This new fragrance embodies a delightful combination of edible and floral notes, providing a richer sensory experience. According to Clément Gavarry, the senior perfumer behind this creation, the scent is a journey through a fragrant paradise, featuring radiant top notes of juicy white peach and delicate orange blossom water.

As the scent unfolds, it reveals a heart of lush florals, which seamlessly transitions into a warm and inviting base. Here, notes of vanilla caviar, blonde cedarwood, crystallized amber, and musk come together to envelop the wearer in a sophisticated embrace. This beautiful blend not only appeals to the senses but also empowers those who wear it.

Ava Phillippe's Personal Touch

Ava expressed her excitement about this collaboration, stating, "Being part of the Vince Camuto family and representing this amazing fragrance collection has been a joy. It allows me to embrace my individuality and femininity. I cannot wait for everyone to experience its magic." Her involvement adds authenticity and allure to the product, beautifully linking her personal brand to the ethos of Wonderbloom Haze.

Visual Representation

The launch campaign is visually stunning, shot by the talented photographer Shaniqwa Jarvis. The imagery encapsulates the ethereal beauty of the fragrance, set in a dreamlike forest immersed in soft purple hues. Ava's natural radiance shines through, further emphasizing the nuances of confidence and femininity of the fragrance.

Product Design and Availability

True to the Wonderbloom aesthetic, the Wonderbloom Haze Eau de Parfum comes in a uniquely shaped bottle that is both visually striking and easy to handle. The bottle is adorned with an amethyst-toned petal cap, symbolizing sophistication and mystery, echoing the fragrance itself.

Set to launch in April 2025, the 3.4 FL. OZ. (100 mL) spray will retail at $102 and will be available at Macy's, select retailers, and vincecamuto.com. International releases are expected in Spring/Summer 2025.

Conclusion

Vince Camuto continues to push the boundaries in the fragrance world with Wonderbloom Haze, which promises to captivate both new and loyal customers. This enchanting scent, paired with Ava Phillippe's delightful representation, is bound to leave a lasting impression and usher in a new era for the beloved Wonderbloom collection.